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Overcome Digital Transformation Challenges in Manufacturing

Mike Monocello,

Digitalizing the sales process can immediately improve customer experiences and competitiveness.

A manufacturer’s digital transformation often begins by implementing solutions aimed at increasing efficiency, cost savings, and innovation. For some industries, however, first digitalizing the sales processes may be a smarter strategy.

Richard Blatcher, Director, Industry Marketing and Business Intelligence at PROS, says, “The purpose of digital transformation, ultimately, should be to enable a company to improve customer experiences and build a competitive advantage. Yet, many digital transformation projects fail to do that.”

Blatcher says, in many cases, manufacturers lack clarity on which processes to digitally transform, and they don’t have the means to measure the impact that those technologies have on their operations. “This leaves the business no better able to serve its customers, even after long and expensive projects,” he says.

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