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Archives: News

Sharing is Caring: Merging Marketing and Sales

In many companies, the CMO (Chief Marketing Officer) often has the biggest IT budget. That might surprise you, but the reason is relatively straight-forward: in recent years there has been an immense investment in MarTech, and it’s made the discipline of marketing incredibly tech-heavy. So much so in fact, that marketing departments now spend more […]

14 Tips to Help Tech Leaders Nail Their Q1 Goals

Everyone wants to start the new year off on the right foot. Whether you want to establish a new goal or continue the positive trajectory of a current one, a strong start to Q1 can set you up for a great remainder of the year. What you need is a plan to make it happen. […]

What are Airlines’ Digital Retailing Challenges in 2020?

“The analogy that I like to give is this: imagine you’re walking by a retail storefront,” says PROS VP, Principal- Travel Retail Mike Slone. “The outside of the store looks terrible, but inside, they actually have amazing products and the best prices. Would you ever go into the ugly store to see their products? On […]

PROS Appoints Nikki Brewer as Chief People Officer

Brewer to drive innovative global employment initiatives to create a destination for outperformers HOUSTON, January 7, 2020 – PROS® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced that Nikki Brewer has been appointed as Chief People Officer – a role responsible for furthering the PROS global people […]

Harmonic Selling: How the Role of B2B Sellers Needs to Evolve to Meet Customer Demand

It’s a noisy world. Your customers and prospects are constantly bombarded with messages and content, day after day. Surprisingly, much of it is actually very good. According to research conducted by Gartner, almost 90% of B2B buyers indicated that the information they get during the purchasing process is high quality. The problem is that while […]

Top 9 Challenges IT Leaders Will Face in 2020

… Culture change in a digital world Digital transformation requires an ongoing commitment that evolves over time, argues Geoff Webb, vice president of strategy at software company PROS, and a change in mindset rather than a reliance on technology alone. “In the coming year, business leaders will need to understand that the digital transformation doesn’t […]

Digital Transformation is still in its Infancy for Airlines

Airlines are no longer feeling the gentle nudge of customer expectations – it’s more like a shove. Like many other consumer facing industries, airlines are no longer feeling the gentle nudge of customer expectations – it’s more like a shove. With more of us flying now than ever before, we have come to expect the […]

How to Avoid Living or Dying by the ‘Peak’

We are now in the midst of the peak buying period (October-December). It’s undoubtedly an important time of year for all retailers. Traditionally, it’s a time of heightened sales around the holidays that has consumers flocking to their devices or the storefront. But for some retailers, the majority of their revenue is made during this […]

Sharing is Caring: Why We Need to Align Marketing and Sales

Did you know that in many financial services organisations, the Chief Marketing Officer will often have the biggest IT budget? It might surprise you, but the reason is relatively straight-forward: in recent years there has been an immense investment in MarTech, and it’s made the discipline of marketing very tech-heavy. So much so in fact, […]