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PROS Appoints Nikki Brewer as Chief People Officer
Brewer to drive innovative global employment initiatives to create a destination for outperformers HOUSTON, January 7, 2020 – PROS® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced that Nikki Brewer has been appointed as Chief People Officer – a role responsible for furthering the PROS global people […]
Harmonic Selling: How the Role of B2B Sellers Needs to Evolve to Meet Customer Demand
It’s a noisy world. Your customers and prospects are constantly bombarded with messages and content, day after day. Surprisingly, much of it is actually very good. According to research conducted by Gartner, almost 90% of B2B buyers indicated that the information they get during the purchasing process is high quality. The problem is that while […]
Top 9 Challenges IT Leaders Will Face in 2020
… Culture change in a digital world Digital transformation requires an ongoing commitment that evolves over time, argues Geoff Webb, vice president of strategy at software company PROS, and a change in mindset rather than a reliance on technology alone. “In the coming year, business leaders will need to understand that the digital transformation doesn’t […]
Digital Transformation is still in its Infancy for Airlines
Airlines are no longer feeling the gentle nudge of customer expectations – it’s more like a shove. Like many other consumer facing industries, airlines are no longer feeling the gentle nudge of customer expectations – it’s more like a shove. With more of us flying now than ever before, we have come to expect the […]
How to Avoid Living or Dying by the ‘Peak’
We are now in the midst of the peak buying period (October-December). It’s undoubtedly an important time of year for all retailers. Traditionally, it’s a time of heightened sales around the holidays that has consumers flocking to their devices or the storefront. But for some retailers, the majority of their revenue is made during this […]
Sharing is Caring: Why We Need to Align Marketing and Sales
Did you know that in many financial services organisations, the Chief Marketing Officer will often have the biggest IT budget? It might surprise you, but the reason is relatively straight-forward: in recent years there has been an immense investment in MarTech, and it’s made the discipline of marketing very tech-heavy. So much so in fact, […]
141 Cybersecurity Predictions for 2020
Serial cybersecurity entrepreneur Shlomo Kramer said in a 2005 interview that cybersecurity is “a bit like Alice in Wonderland” where you run as fast as you can only to stay in place. In 2020, to paraphrase the second part of the Red Queen’s observation (actually from Through the Looking Glass), if you wish to stay […]
How Enterprise Adoption of Artificial Intelligence Must Shift in 2020
Artificial intelligence has already been integrated into our daily lives in more ways than imaginable. Businesses are also starting to implement AI to make faster, smarter and more complex decisions. This not only enhances the overall customer experience for customers, but also increases the efficiency in all parts of the business, and ultimately drives greater […]
Guest Post: The Science of Predicting Consumer Intent
Airlines have the data to drive differentiation, personalisation and revenue, says PROS Solution Strategy Director for Travel Aditi Mehta Unlike some industries, airlines have no shortage of data. In fact, they have years of historical booking data, allowing them to measure things like how many seats were reserved before a flight took off, who their […]
14 Important Protocols to Help Employees Safeguard Your Digital Property
In the modern world, one of the most important assets a company has is its digital property. This is especially true for technology firms—proprietary software and systems are often the lifeblood of these companies, and having them fall into the wrong hands is potentially disastrous. While you may have dedicated IT and security personnel, the […]