Press Release

PROS Industry Luminary Mike Slone Appointed to IATA AIR Think Tank

Leading Industry Body to Drive Discussion, Recommendations and Prototypes that Define the Future of Airline Retailing

HOUSTON, March 17, 2020PROS® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced its participation in the International Air Transport Association (IATA) Airline Industry Retailing (AIR) Think Tank. With the appointment of seasoned customer experience veteran Mike Slone, PROS joins the ideation group responsible for developing new ideas that will become standards that shape the future of airline retailing.

The IATA AIR Think Tank is comprised of strategic thought leaders from across the airline industry and runs annually, beginning in January. Members meet throughout the year to ideate concepts that will improve the traveler experience. Priority concepts for this year focus on digitally transforming the nature of passenger travel, including: defining the ultimate travel journey of the future, how to bring the future of retailing and travel marketplace to life, and how to enable airline digital transformation and connectivity to revolutionize profitability, efficiency and the customer experience.

The output of the Think Tank culminates in an industry-defining document and proof of concepts that are showcased at the AIR Symposium in October 2020.

“Our representation in the IATA AIR Think Tank will ensure the industry will benefit from PROS insights and experience to transform the travel customer experience,” said Slone. “We are honored to be members of this influential group to help the airline industry ultimately deliver greater innovation and best practices across airline retailing.”

About PROS
PROS Holdings, Inc. (NYSE: PRO) provides AI-powered solutions that optimize selling in the digital economy. PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions.

Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of AI-powered solutions to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with AI-powered solutions and its current expectations of the benefits of AI-powered solutions for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s AI-powered solution needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of AI-powered solutions such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

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Media Contact:
Amanda Parrish
aparrish@pros.com
832-924-4731

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