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Archives: News

Why Digital Transformation Projects Fail and How to Overcome It

Galeazzo Ciano wrote in his diaries, “Success has a hundred fathers, defeat is an orphan.” If so, there are probably a lot of orphan digital transformation projects out there. Almost every business leader feels the need to somehow improve their operations by utilizing the power of information technology — but few know where or how […]

PROS Holdings, Inc. Reports Third Quarter 2019 Financial Results

Total revenue of $64.2 million, up 31% year-over-year. Subscription revenue of $37.5 million, up 57% year-over-year. Subscription gross margins of 71% and non-GAAP subscription margin of 73%, up nearly 650 basis points year-over-year. HOUSTON – October 24, 2019 — PROS Holdings, Inc. (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, […]

John Allessio Joins PROS as Chief Customer Officer

Global customer success veteran to drive deeper product and platform adoption across customer base as company continues to scale HOUSTON, October 22, 2019 – PROS® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced that John Allessio, an expert at building successful customer implementation and adoption programs, has […]

PROS Global Survey Reveals that the Airline Industry is Advancing Digital Transformation

More than 90% of respondents are addressing digital initiatives to improve the passenger experience HOUSTON, October 16, 2019 – PROS® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced the findings of its global survey, “The State of Airline Digitization: Expectations Meet Reality,” which sheds light on the […]

Travel Technology: Would You Let AI Book Your Next Holiday?

… Travel Technology According to Booking.com’s recent research, 44% of those surveyed would be willing to use an app to pre-plan their activities, with 46% happy to use apps to make it faster and easier to research and book. According to Technavio, the global travel technology market is expected to grow by $6.4bn between 2019 […]

Romancing The New B2B Buyer: How Digital Business Changes The Relationship Rules

When the story of digital transformation is finally told, will it read like a tragedy for all those companies who fell by the wayside? Will it be a comedy — a wild ride of mistaken identities and misunderstandings as technology vendors and bemused business leaders stumble from one hyped tech to the next in confused […]

Grace Hopper Celebration is More Than Just a Tech Conference

… While some tech conferences are trying to create more inclusive spaces for all technologists, there’s still a long way to go. In the meantime, at least there’s Grace Hopper Celebration (GHC), a yearly gathering of women (including transgender and non-binary) technologists put on by AnitaB.org. The event is currently taking place in Orlando, FL […]

Deeper Relationships Require Intelligence

If you track all of the emails that your marketing and sales reps send, all of the phone calls they make, and all of the meetings they schedule, you might think you have everything you need to get a complete picture of the relationships they have with customers and potential customers. … Experts agree that […]

B2B Buyers Know Their Customers. Does Amazon?

By Geoff Webb | MarTech Advisor Amazon is expanding into B2B purchasing with Amazon Business, utilizing their famed efficient global distribution for broad range B2B product shipping. However, B2B businesses shouldn’t worry yet — they should embrace their deep expertise providing more personalization for superior buyer experiences, writes, Geoff Webb is the VP of Product […]