Press Release

PROS Executive to Address Aviation Festival Asia

Adyanthaya takes a fresh look at revenue management as companies evaluate the new world of dynamic pricing to personalize customer offers

HOUSTON, Jan. 25, 2017 – PROS® (NYSE: PRO), the revenue and profit realization company, today announced that Surain Adyanthaya, PROS Senior Vice President of Strategy, has been selected to deliver an address at the Aviation Festival Asia. Adyanthaya leads product strategy for the company’s airline business.

The Aviation Festival Asia Conference and Expo is scheduled for Feb. 21-22 at the Suntec Singapore Convention & Exhibition Centre. The event attracts full-service airlines, low-cost carriers and airport representatives from across Asia-Pacific and the Middle East. Participants share industry insights, and look for new technologies and ideas to boost revenues and profit.

PROS serves airlines in more than 55 countries around the globe.

Adyanthaya will offer strategic insights on the future of revenue management in an address titled “Dynamic Pricing, Offer Optimization & Cognitive Science: How Cutting-Edge Airlines Are Taking a Fresh Look at Revenue Management.” He will discuss how airlines can capitalize on the New Distribution Capability (NDC), dynamic pricing and personalized offer optimization to drive new opportunities for revenue growth and profitability.

“Airlines around the world are contending with the onslaught of how to employ and integrate NDC strategies, all in an effort to provide customers with personalized offers,” said Adyanthaya. “The single biggest element to drive these capabilities is dynamic pricing science, which is shifting how airlines distribute offers and even more importantly how they enable their own revenue management to ensure profitability. We’ll offer a firsthand view into how airlines can use analytics – and even cognitive science – to optimize customer offers with PROS.”

To learn more about the future of revenue management, visit the PROS website or follow PROS on Twitter at @PROS_Inc.

About PROS
PROS Holdings, Inc. (NYSE: PRO) is a revenue and profit realization company that helps B2B and B2C customers realize their potential through the blend of simplicity and data science. PROS offers cloud solutions to help accelerate sales, formulate winning pricing strategies and align product, demand and availability. PROS revenue and profit realization solutions are designed to allow customers to experience meaningful revenue growth, sustained profitability and modernized business processes. To learn more, visit

Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of revenue and profit realization software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue and profit realization software and its current expectations of the benefits of revenue and profit realization software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue and profit realization software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue and profit realization software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

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Media Contact:
James Garber



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