Press Release

PROS Earns CRM Watchlist Award ‘Winner’ Status for Fourth Consecutive Year

HOUSTON, Jan. 30, 2017 – PROS® (NYSE: PRO), the revenue and profit realization company, today announced it has attained “winner” status in the prestigious CRM Watchlist Award competition for the fourth consecutive year.

In evaluating the winning entries, Paul Greenberg, Managing Principal of The 56 Group, founder of the CRM Watchlist Award and author of CRM at the Speed of Light, observes each company over the course of an entire year. Participants must demonstrate their impact based on evaluations across 12 categories: corporate overview; financial overview; management; vision and mission; technology; customers; partnerships; marketing strategy; outreach; market impact; thought leadership; and culture.

“The CRM Watchlist is an impact award,” said Greenberg. “It’s an award that identifies the strength, mindshare, and market share a company has in the markets it addresses … what I am evaluating is the company as a whole and how well that company executed during the year by seeing the actual results and how well prepared it is to execute … the company has to be well-rounded – it has financial stability, solid management, excellent products and services, superb culture, and a strong partner ecosystem to help sustain its efforts. It has to have a clear vision and mission and also clear-cut strategies for outreach to get external forces – customers, analysts, journalists, prospects, influencers, etc. – engaged.”

“We are honored to be recognized for the fourth consecutive year as a winner of the CRM Watchlist Award and as a company making an impact in our markets,” said PROS President and Chief Executive Officer Andres Reiner. “We serve companies around the world that are making a resounding difference in the work they do for their customers, and we are proud they look to PROS for innovations that drive their top- and bottom-line revenue growth. Our success at PROS is directly attributable to our employees, whose passion and commitment to the success of our customers is unparalleled. We appreciate the honor of receiving this prestigious award.”

To learn more about PROS, visit the website or visit PROS Twitter handle at @PROS_Inc.

About PROS
PROS Holdings, Inc. (NYSE: PRO) is a revenue and profit realization company that helps B2B and B2C customers realize their potential through the blend of simplicity and data science. PROS offers cloud solutions to help accelerate sales, formulate winning pricing strategies and align product, demand and availability. PROS revenue and profit realization solutions are designed to allow customers to experience meaningful revenue growth, sustained profitability and modernized business processes. To learn more, visit

Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of revenue and profit realization software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue and profit realization software and its current expectations of the benefits of revenue and profit realization software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue and profit realization software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue and profit realization software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

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Media Contact:
James Garber



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