PROS Named Winner in 2020 CRM Watchlist Award

Company recognized for sixth year in a row for impact in CRM space; Scores highest in ‘Customer’ category

HOUSTON, February 14, 2020 – PROS® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced it was named a winner in the prestigious 2020 CRM Watchlist. Created by leading CRM thought leader and industry analyst Paul Greenberg, the award recognizes companies that had the most impact in the CRM market in 2019 and have the most promise for the future. PROS selection is its sixth CRM Watchlist recognition in a row, dating back to 2014, scoring highest in the ‘Customer’ category for its submission.

The winning organizations were selected from 66 participating CRM technology providers, of which 16 were named to the winners list. In evaluating the applications, Greenberg observed each organization over the course of an entire year to measure its industry and customer impact. Winners of the annual CRM Watchlist award were selected for exhibiting “a powerful force of influence and effect in either a global domain or a significant local domain that has global implications.”

“Your impact in a market is the basis for this award. If a company wins, it’s because they not only had an impact in the prior year, but that impact will be sustained for at least two or three more years,” said Paul Greenberg. “The company has to be well-rounded: it has financial stability, solid management, excellent products and services, superb culture, and a strong partner ecosystem to help sustain its efforts. It has to have a clear vision and mission, and clear-cut strategies for outreach to get external forces – customers, analysts, journalists, prospects, influencers, etc. – engaged.”

“We are honored to be a CRM Watchlist award winner for the sixth year in a row,” said PROS CEO Andres Reiner. “This recognition further validates the customer-centric strategy we continue to implement and reflects our passion for delivering on our vision to be the leading AI platform powering commerce in the digital economy.”

About PROS

PROS Holdings, Inc. (NYSE: PRO) provides AI-powered solutions that optimize selling in the digital economy. PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions.

Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of AI-powered solutions to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with AI-powered solutions and its current expectations of the benefits of AI-powered solutions for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s AI-powered solution needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of AI-powered solutions such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.