Press Release

PROS to Present at Automotive Aftermarket Suppliers Association Marketing Executive Council

HOUSTON, June 20, 2017 – PROS® (NYSE: PRO), a cloud software company powering the shift to modern commerce, today announced it has been chosen to present at the Automotive Aftermarket Suppliers Association in Detroit. The event – the Association’s Marketing Executive Council – will be held June 21-22.

Tim Hardin, PROS Regional Vice President, Automotive & Industrial Manufacturing, will deliver a presentation titled “Modern Commerce for Aftermarket Parts Manufacturers.” Facing its biggest-ever disruption, the industry is dealing with more and more parts sales made online. Buyers are demanding frictionless buying experiences and pricing transparency, while parts manufacturers seek to increase market share and drive margin.

Hardin will offer insights into how science-based dynamic pricing solutions and maintaining parts pricing enables companies to understand customer willingness-to-pay, and helps ensure fast, frictionless customer experiences with optimized pricing for every part at the point of sale.

“Manufacturers are developing innovative ways to improve customer experience and loyalty by reducing friction across multiple sales channels, providing transparency in pricing and becoming more responsive,” said Hardin. “We help shape and enable the strategies to drive these critical elements of modern commerce and help companies across the globe outperform.”

To learn more about PROS, visit or follow PROS on Twitter at @PROS_Inc.

About PROS
PROS Holdings, Inc. (NYSE: PRO) is a cloud software company powering the shift to modern commerce by helping companies create personalized and frictionless buying experiences for their customers. Fueled by dynamic pricing science and machine learning, PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions. To learn more, visit

Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of revenue, profit realization and modern commerce software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue, profit realization and modern commerce software and its current expectations of the benefits of revenue, profit realization and modern commerce software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue, profit realization and modern commerce software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue, profit realization and modern commerce software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

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Media Contact:
James Garber





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