Press Release

PROS Selected to Deliver Address at European Pricing Platform Conference

Company to showcase modern commerce solutions for pricing

HOUSTON & LONDON, Nov. 20, 2017 – PROS® (NYSE: PRO), a cloud software company powering the shift to modern commerce, today announced it will take center stage at the upcoming twelfth European Pricing Platform Conference. The company also plans to showcase its modern commerce solutions for pricing, including Guidance, Control and Opportunity Detection.

The conference, which attracts participants from across the United Kingdom and the European continent, will be held Nov. 29-30 at The Hotel in Brussels.

Alex Smith, PROS Director of Customer Value, will deliver a presentation and also participate in an industry roundtable. Smith works with PROS global customers to ensure they capture, measure and quantify their success:

  • In his presentation – Measuring Success and Value Add is a Critical Part of Your Digital Pricing Transformation – Smith will underscore the importance of effective success and value measurement in today’s rapidly changing digital environment. Pricing professionals will better understand how they can capture their value potential and quantify successes as part of the wider change-management process. Smith will show participants how to design and execute a value-capture plan, including best practices on measurement and communication.
  • Smith will also participate in an industry roundtable, where panelists will discuss how to successfully drive the adoption of change in a pricing transformation project.

“With the increasing velocity of digital transformation, companies in every European country are looking to enhance their selling strategies,” said Virginie Dupin, PROS Vice President of Marketing for EMEA and APAC. “Companies are grappling with how to create frictionless, personalized experiences for their customers, which requires speed, precision and consistency across their channels. Alex Smith will showcase how companies are able to take a strategic approach that drives revenue and profit potential.”

To learn more about PROS, visit or follow PROS on Twitter at @PROS_Inc.

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a cloud software company powering the shift to modern commerce by helping companies create personalized and frictionless buying experiences for their customers. Fueled by dynamic pricing science and machine learning, PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions. To learn more, visit


Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of revenue, profit realization and modern commerce software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue, profit realization and modern commerce software and its current expectations of the benefits of revenue, profit realization and modern commerce software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue, profit realization and modern commerce software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue, profit realization and modern commerce software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.


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Media Contact:
James Garber



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