SAP and PROS Team Up to Provide One-Stop Commerce and Merchandising Solution for Airlines

WALLDORF, GERMANY, and HOUSTON – May 16, 2018 – SAP SE (NYSE: SAP) today announced plans to partner with PROS (NYSE: PRO) to enhance the SAP® Hybris® Commerce solution for the travel industry with modern shopping and merchandising solutions. Integrating PROS airline-specific shopping and pricing functionality, as well as offer and order management, addresses the need of airlines to engage, retail or acquire digital customers, and sell to them using retailing capabilities. According to the International Air Transport Association (IATA), air passengers are expected to nearly double by 2036. Already today, there are more than 40 million online queries every month related to airfares, with four out of ten site visits coming from mobile devices.

The partnership was announced today in Houston at PROS Outperform 2018 customer conference in a joint presentation by Matthias Goehler, head of SAP Hybris Industry Solutions, and PROS CEO Andres Reiner.

“With our partnership, we plan to integrate a best-of-breed suite for airfare and ancillary shopping capabilities to our existing NDC-compliant omnichannel commerce solution to offer a one-stop retail shop to airlines,” said Goehler. “PROS and SAP Hybris are entering into an agreement to offer a specific solution to airlines that will enable them to consolidate their solutions and save integration costs, which is designed to increase revenue with personalized offers across the entire customer journey and across all channels.”

The integration of PROS software allows the SAP Hybris solution to combine shopping and merchandising capabilities for ATPCO fares and flight ancillaries with the customer engagement solution from SAP, consisting of SAP Hybris solutions for commerce, customer profile for a single consented view of the customer, and marketing for segmentation analytics and recommendation.

“We’ve partnered with SAP for almost a decade, delivering solutions that are integrated with SAP Hybris solutions, as well as their SAP ERP and CRM products,” said Reiner. “Today we have many customers who rely on PROS and SAP together to power an intelligent commerce experience. We are pleased to expand our partnership beyond B2B to include the travel industry. Like many industries we serve, travel is undergoing a dramatic shift, driven by the need for solutions that enable companies to increase customer engagement and provide a better buying experience.”

To learn more, visit the PROS website or follow PROS on Twitter at @PROS_Inc.

Visit the SAP News Center. Follow SAP on Twitter at @sapnews.com.

About PROS
PROS Holdings, Inc. (NYSE: PRO) is a cloud software company powering the shift to modern commerce by helping companies create personalized and frictionless buying experiences for their customers. Fueled by dynamic pricing science and machine learning, PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions. To learn more, visit pros.com.

Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of revenue, profit realization and modern commerce software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue, profit realization and modern commerce software and its current expectations of the benefits of revenue, profit realization and modern commerce software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue, profit realization and modern commerce software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue, profit realization and modern commerce software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

# # #

SAP Media Contacts:
Michael Baxter, SAP, +49 151 1719 6185, mbaxter@sap.com, CET
SAP News Center press room; press@sap.com
Jenny Radloff or Nikki Festa, PAN Communications: 617.502.4300
SAPHybris@pancomm.com, ET

From SAP
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

© 2018 SAP SE. All rights reserved.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see http://www.sap.com/corporate-enlegal/copyright/index.epx#trademark for additional trademark information and notices.