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What Does Digital Transformation Look Like for the Food and Beverage Industry, Post COVID-19?
Richard Blatcher,
Although the food industry experienced a massive surge in eCommerce as a result of COVID-19, it is still unfortunately behind the curve when it comes to digital transformation of the customer experience at the increasingly multiple points of sale.
Planning in the current climate is consuming management teams across the whole food supply chain — just as the data around the decisions people make on what to eat, from whom to buy and through what channels, evolves almost hourly.