What Is AI’s Place When It Comes to Pricing?
Will Lovatt,
Will Lovatt, General Manager at PROS informs us on how AI is being used to streamline sales and decision making efficiency.
With trade wars, changes in tariffs and unexpected global events becoming almost business as usual, the potential for impact on operating costs and margins is forcing businesses to act differently. Responding to those challenges, businesses want to optimise the existing revenue generating processes without introducing unnecessary risk. This is shaping the strategy of a business that is ultimately expressed through a vision defined only by the CEO.
In this instance, the CFO rarely knows if the organisation is selling the right things at the right price for the right margin. And without that information, it is extremely difficult to gain a comprehensive view on how the business is running. During times where there is a lot of change or disruption, previously-held assumptions must be frequently updated to prevent poor decision-making.