Which Departments Should be Prioritised for Digital Transformation?
Aaron Hurst,
When undergoing digital transformation, should certain departments within an organisation be prioritised over others?
In this day and age, as all sectors are seeing some sort of digital transformation, all departments within an organisation may have a case for being prioritised for this change.
All manner of company is trying to keep up with the competition by digitising its customer service, product development, culture, and other aspects of business, but the question remains: Should some departments be prioritised over others when it comes to digital transformation? Let’s explore some opinions on this from across tech.
Prioritising Pricing
According to Will Lovatt, general manager EMEA at PROS, addressing the pricing process within an organisation can be ideal for setting up future transformation projects for smooth operation going forward.
“An often overlooked but hugely impactful area of business to tackle first is how to digitally transform pricing, taking it from static and passive, to dynamic and proactive,” said Lovatt. “Historically, pricing was largely an arcane back-office function, the output of which was calculated only periodically and then buried in one of the systems of record, but the new reality is that a dynamic customer facing business needs to adjust and personalise price in almost real-time.