Rockwool’s Digitalization Journey: Harmonizing the quoting process to enhance sales effectiveness with PROS Smart CPQ

PROS, Inc. is a leading provider of SaaS solutions that optimize omnichannel shopping and selling experiences, powering intelligent commerce.


Rockwool, a leading manufacturer of mineral wool products, embarked on a digital transformation journey with PROS Smart CPQ to streamline its sales processes across countries, aiming to enhance customer experience and drive sales growth.

Through a seamless integration with their existing Microsoft CRM and SAP ERP systems, Smart CPQ enables Rockwool to maintain up-to-date product information, launch new offers faster and create error-free quotes within minutes. The result? Higher conversion rates, accelerated sales cycles, improved operational efficiency, and a more consistent customer experience.

In this webinar Rockwool discusses its digitalization journey with PROS. Key topics include:

  • Automating pricing and quoting for 100% accuracy and faster sales cycles
  • Integrating CPQ with CRM and ERP systems for real-time data insights
  • Empowering sales teams with mobile capabilities for on-the-go quoting
  • Leveraging change management to drive user adoption and ensure successful global deployments

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