How Has COVID-19 Changed the Way B2B Businesses Sell?
Celia Fleischaker, CMO at PROS,
COVID-19 has accelerated the evolution of the B2B sales process, and in turn redefined multiple job functions across the entire sales and marketing ecosystem.
With buyers moving away from the traditional in-person engagements with their sales reps to buying online through self-serve digital channels, business leaders must ask themselves: how do I equip my sales teams with the tools and insight to deliver value as they engage customers? Do I have the ability to easily engage customers and prospects digitally how and when they want? And through what channels? Do I have the ability to offer channel fluidity to customers in a manner that creates a seamless compelling experience that meets their expectations?