Profit Optimization for Distribution

By 2024, 35% of businesses that build innovative algorithms to glean intelligence from unique data sets will deliver successful, new product offerings and pricing models, and tap new customer segments.1



Distributors who embark on end-to-end pricing transformations can expand earnings by up to 50% with modest or negligible impact on volume.2


“Distributors that understand the importance of pricing and have invested in a best-in-class pricing organization have seen margin uplifts of 200 to 500 basis points.”2
1IDC FutureScape: Worldwide Future of Digital Innovation 2023 Predictions
2Pricing: Distributor’s most powerful value-creation lever | McKinsey

In distribution, sales processes have been slow to adapt to digital transformation. The result is razor-thin margins, missed revenue opportunities, long quote turnarounds, and an inability to move with a constantly fluctuating market.

Optimized, Market-Aligned Pricing

Being able to offer fast, personalized pricing helps businesses grow profits and enhance their buyer’s journey. PROS Smart Price Optimization and Management (POM) and Smart Configure Price Quote (CPQ) solutions give distributors the ability to optimize prices according to constantly changing market realities and customer willingness-to-pay.

Why Should You Consider Optimizing Your Pricing Practices?

A B2C-Like Buyer Experience

Offer B2B buyers a B2C-like purchasing experience across sales channels with fast and transparent service that boosts customer satisfaction and helps increase their lifetime value.

Streamlined End-to-End Selling Processes

Get quotes out the door quickly with automated quoting, agreements, and contracting. Send opportunity insights to sales reps with AI-powered pricing guidance and reduce sales cycles with preapproved prices.

Real-Time Dynamic Pricing

Leverage AI and machine learning (ML) to calculate, update, and manage price lists for up to thousands of SKUs. Put your most profitable price forward and automatically adjust to real-time inventory counts, fuel costs, and other external factors that can chip away at margins.

Reduced Margin Leakage

Keep tabs on fluctuating materials costs, eliminate over discounting, introduce new revenue streams, and maintain competitive market pricing to improve win rates and grow profits.

How PROS Delivers for Distributors

We’ve been pioneers of pricing solutions for 35 years and running. In that time, we’ve delivered transformative results for some of the world’s top distribution companies.


One leading global wholesale distributor of security, AV, and low-voltage products realized $377,000 from new sales opportunities.*


A Fortune 500 distributor who forecasted a 50-basis-point margin decrease due to inflation actually saw a120-point growth.


Another company generated nearly $1 billion in sales by pricing at target recommendations provided by PROS pricing guidance.
*Why the secrecy? PROS is the best-kept secret to profitable growth, and some customers prefer to remain anonymous so they can protect their competitive advantage—but we can let you in on some of their secrets.
“This is the first time in our company’s recorded history that we’ve had inflationary pressures and actually been able to increase our margins – and that’s because of PROS.”
VP of Pricing, Fortune 500 Distributor

Trusted by the Best in the Business

Awards and Recognitions

Named a Leader by Gartner in the 2022 Magic Quadrant for Configure Price and Quote (CPQ) Application Suites

Identified as a top-2 vendor for distribution for both channel sales and direct selling use cases by Gartner in the Critical Capabilities Report

Named a Leader in teh 2021 IDC MarketScape: Worldwide B2B Price Optimization and Management Applications category

2022 AI Breakthrough Award

2022 MarTech Breakthrough Award

The Proof is in the ROI



Average Margin Improvement


Average Revenue Lift


Average pricing efficiency gains

Prioritizing Data Protection

Processing so much data requires a high standard for cybersecurity. Our world-class team of security experts ensures the highest level of data security so our customers can focus on growing profits without interruptions.

  • Certified Ethical Hacker (“CEH”)
  • Certified Information Security Manager (“CISM”)
  • Certified Information Systems Security Professional (“CISSP”)
  • GIAC Certified Intrusion Analyst (“GCIA”)
  • GIAC Certified Network Auditor (“GSNA”)