Get a Demo

PROS Resources

PROS Resources

Industry
Select Industry
Product
Select Product
Type
Select Type
Clear all filters

How Air China’s 25-Year Journey with PROS Drove 3X More Connections and $3B in Revenue Growth

See how Air China leveraged PROS solutions to triple connecting traffic and drive $3B+ in revenue.

Case Studies & Testimonials

Scaling Smart: How PROS Became Core to Cargill’s Sales Strategy

Discover how Cargill scaled pricing innovation and sales transformation with PROS as its digital backbone.

Case Studies & Testimonials

Drive Revenue Growth and Boost Margins With Smarter Pricing

Changing buyer behavior and market conditions are key to accurate pricing. Check out how Pricing Optimization and Management (POM) software can help optimize pricing and maximize revenue.

Ebooks

PROS Smart Price Optimization & Management Product Guide

PROS Smart Price Optimization & Management is helping enterprises drive serious revenue and profitable growth—our guide explains how it works.

Product Solution Information

Albtraum Bonus? Intelligentes Bonusmanagement im digitalen Zeitalter

Webinar für modernes Bonusmanagement: Mit KI und Technologie Vertrieb stärken, Komplexität reduzieren und Kunden überzeugen. Wenn du magst, kann ich auch eine Variante mit mehr emotionalem Appeal oder stärkerem Fokus auf KI erstellen!

Webinars

Hawaiian and the Lufthansa Group: Two Approaches to Airline Offer Optimization

Learn how Hawaiian Airlines and Lufthansa optimized pricing through willingness-to-pay and dynamic retail strategies. Explore key insights, tools, and lessons for success.

Blog

Customer Perspectives: The Power to Outperform

Discover how PROS customers across industries are connecting, innovating, and outperforming together.

Case Studies & TestimonialsVideos

Managing Tariff Complexity with PROS Price Optimization and Management

See how Essendant, SP Richards, and Direct Supply are using PROS to manage inflation and tariff complexity faster, smarter, and with greater control.

Case Studies & Testimonials

Voices of Innovation: Customer Perspectives on AI

Hear how PROS customers embrace AI to innovate, simplify, and deliver value faster than ever.

Case Studies & TestimonialsVideos

2025 PROS Customer Outperformer Award Winners

See how 2025 PROS Customer Outperformer Award winners are turning innovation into real results.

Case Studies & Testimonials

From Leg-Based to Leading Edge: SriLankan Airlines Elevates Revenue Strategy with PROS RMA

See how PROS RMA is powering O&D forecasting and smarter revenue decisions at SriLankan Airlines.

Case Studies & Testimonials

Rethinking Pricing, Margin, and Profits in the Food Industry

The industry brief for the food industry provides an overview of the state of the industry and introduces a framework guaranteed to drive revenue growth and profitability.

Product Solution Information

Smarter Pricing at Scale: How 3 Companies Are Using AI-Powered Pricing to Unlock Profits

Discover how 3 B2B companies use AI-powered pricing to boost profits, close pricing gaps, and stay competitive in dynamic markets.

Blog

Outthink, Outpace, and Outperform the Market with Agentic AI

Discover how agentic AI empowers sales teams to outthink, outpace, and outperform the market by automating decisions and adapting to real time changes.

Artificial IntelligenceBlog

How GOL Airlines Boosted Organic Traffic by 500% with PROS airTRFX

See how GOL Airlines boosted organic traffic by 500% and campaign revenue by 230% with PROS airTRFX.

Case Studies & Testimonials

Pricing Under Pressure: How SP Richards Stays Profitable with PROS

Discover how SP Richards stays agile in the face of rising costs and razor-thin margins.

Case Studies & Testimonials

From Spreadsheets to Strategy: How PROS Helped Essendant Unlock Margin Growth

Discover how Essendant grew margins and pricing agility over 15 years with PROS, navigating tariffs, inflation, and a seamless SaaS migration.

Case Studies & Testimonials

How Wilbur-Ellis Boosted Profits by Up to 5% with PROS Price Optimization and Management

See how Wilbur-Ellis centralized pricing with PROS to boost margin growth by up to 5%.

Case Studies & Testimonials

How GOL Airlines Is Personalizing Travel Discovery with PROS Fare Finder Agent

See how GOL Airlines is using PROS Fare Finder Agent to personalize travel discovery, boost conversions, and lead with AI in airline retail.

Case Studies & Testimonials

How Cathay Pacific Is Redefining Digital Selling with Smart, Dynamic Engagement

Discover how Cathay Pacific is transforming digital selling and driving conversion with PROS Offer Marketing and AI-powered engagement.

Case Studies & Testimonials

Leaving Load Factor Behind: Air Transat’s Shift to Smarter Pricing with WTP

Discover how Air Transat replaced outdated RM practices with AI-driven precision using PROS RMA and Willingness to Pay.

Case Studies & Testimonials

How Europcar Mobility Group Exceeded Revenue Targets by 3X with PROS

See how Europcar Mobility Group tripled revenue targets, transformed global pricing, and united teams around change management.

Case Studies & Testimonials

Building a Future-Ready Airline: How Saudia Transformed Revenue Management with PROS RME

Learn how Saudia boosted forecast accuracy, pricing precision, and analyst efficiency with PROS Revenue Management Essentials

Case Studies & Testimonials

Flying Forward: SriLankan Airlines Drives Growth with PROS RMA and airTRFX

See how SriLankan Airlines is fast-tracking growth and transforming revenue management with PROS RMA and airTRFX.

Case Studies & Testimonials

Mastering Pricing Strategies Amid Tariff Uncertainties

Learn how businesses adapt flexible pricing strategies to handle tariff uncertainty. Boost profitability with expert insights and dynamic solutions like PROS.

Blog

Conjoint to Continuous: How AI is Redefining B2B Value-Based Pricing

Discover how AI is transforming B2B value-based pricing by replacing traditional conjoint analysis with real-time, behavior-driven insights.

BlogPricing Strategy

Vacation Packages Solution Brief

Help your airline compete with OTAs. Learn how PROS empowers you to build dynamic vacation packages, boost revenue, and drive direct bookings.

Product Solution Information

Industry Perspective on the Offer and Order Management Journey

Explore how airlines are modernizing retailing with native offer and order management systems, AI, and personalization to unlock new revenue streams.

Blog

Taking Innovation to New Heights: How Lufthansa Group has Co-Innovated with PROS for over 30 Years

Discover how Lufthansa Group leverages PROS solutions to lead airline innovation, overcome legacy challenges, and accelerate revenue growth.

Case Studies & Testimonials

Retailing Reimagined: How PROS Helped Cyprus Airways Grow Direct Sales from 43% to 53%

See how Cyprus Airways boosted direct sales from 43% to 53% with PROS retailing solutions.

Case Studies & Testimonials
Get a Demo