Taking Innovation to New Heights: How Lufthansa Group has Co-Innovated with PROS for over 30 Years

PROS is a dedicated travel technology company helping airlines outperform with AI-driven retailing and offer management that delivers customer-centric experiences and maximizes revenue performance.

For over 30 years, Lufthansa Group has partnered with PROS to evolve revenue management across its portfolio of airlines. Today, that relationship continues to thrive—fueled by a shared commitment to co-innovation, modernization, and commercial excellence.

In this customer interview, Kaitlynn Brancato, Customer Marketing Manager at PROS, sits down with Daniel Thal and Lars Joiko of Lufthansa Group. They discuss how their team is leveraging PROS solutions like Real-Time Dynamic Pricing (RTDP), demand forecasting, and advanced revenue optimization to harmonize systems, accelerate decision-making, and improve revenue performance across the entire group. Hear how their collaborative approach drives tangible business results and why winning the PROS Innovator Award is a testament to their ongoing commitment to excellence.

Video Highlights

  • 0:54 – How is the Lufthansa Group leveraging PROS software to accelerate your business operations and drive tangible results?
  • 1:32 – Share insights into how the Lufthansa Group fosters a culture of innovation, particularly in the context of implementing and utilizing PROS solutions.
  • 2:50 – Over the years of our partnership, what are some business challenges you’ve overcome with PROS and how did this drive meaningful change across your business?
  • 3:58 – What does it mean to win the Innovator award?

For more information on PROS Customer Outperformer Awards, please visit: https://pros.com/outperformer-awards/

Other content in this Stream

Japan Airlines Boosts Group Sales Revenue 3X With PROS

Discover how Japan Airlines (JAL) boosted group sales revenue by 3X, reduced manual tasks by 90%, and increased market share by 20% with PROS Group Sales Optimizer. Learn how automation and dynamic pricing transformed their global group sales strategy.

BlogCase Studies & Testimonials

One-Stop Travel: Maximizing Revenue and Loyalty with Vacation Packages

Discover how airlines like Spirit and United boost revenue and loyalty by bundling flights, hotels, and more into seamless vacation packages with PROS.

Case Studies & Testimonials

Turning Clicks into Customers: Dynamic Campaign Marketing in Action

Learn how top airlines and hotels use PROS tools like airTRFX and airWire to boost ROI with dynamic campaigns, real-time pricing, and personalized experiences.

Case Studies & Testimonials

Boosting SEM Performance with AI: Best Practices for Smarter Bidding Strategies

Discover how airline leaders use PROS airSEM to optimize bidding, targeting, and spend—boosting SEM performance with smarter, data-driven strategies.

Case Studies & Testimonials

SEO Strategies to Unlock Direct Sales Potential: Insights from Airline Leaders at Outperform

Learn how top airlines use SEO and airTRFX to boost visibility, capture high-intent traffic, and drive direct bookings with real-time, personalized landing pages.

Case Studies & Testimonials

Building Loyalty That Lasts: How Leading Airlines Use Dynamic Campaigns to Convert and Retain Loyal Customers

See how PROS Offer Marketing solutions are driving measurable revenue gains and deeper customer engagement through loyalty.

Case Studies & Testimonials