Discussion of an airline’s journey through unprecedented times and the strategic initiatives they are taking to turn the industry around.

About the Speaker

Lucie Guillemette serves as Executive Vice President and Chief Commercial Officer for Air Canada. In her role, Ms. Guillemette is responsible for Air Canada's commercial strategy and revenue generation, including marketing, sales, network planning, and revenue management. Prior to her appointment as Senior Vice President, Revenue Optimization, in May 2015, she was Vice President, Revenue Management, a role held since February 2008. Ms. Guillemette joined Air Canada in 1987 as a Customer Service and Sales Agent, subsequently holding various positions in pricing, inventory control, product management, and a number of senior marketing and commercial positions as well as Senior Director, Human Resources, where she had overall responsibility for the airline's employee services, talent and performance management programs, linguistics and diversity.