flydubai on the Role of AI in Revenue Management and the Successful Partnership with PROS

PROS, Inc. is a leading provider of SaaS solutions that optimize omnichannel shopping and selling experiences, powering intelligent commerce.


In this video Ramesh Anantharaman, SVP, Revenue Management at flydubai, shares what PROS solutions the airline leverages for revenue optimization, sales and distribution, the role of AI in Revenue Management and what makes the long-standing partnership with PROS a joint success.

Full Transcript:

Ramesh Anantharaman: Hi, my name is Ramesh Anantharaman. I am the Senior Vice President for Revenue Management in flydubai. I’m responsible for all of commercial systems including revenue management systems.

Question: What PROS solutions is flydubai using today, and what key projects does PROS support?

Ramesh Anantharaman: We currently use the PROS Revenue Management solution and the PROS Pricing Shopping solution. These are the two products we currently use and PROS Revenue Management for the inventory management. And we are at this point in time, leg-based revenue management is what we use, and we use PROS pricing for our shopping.

Question: How do you view the role of AI in Revenue Management today and in the future?

Ramesh Anantharaman: I think AI has definitely made a difference to the way we used to do revenue management. We spoke about analytical AI versus generative AI, and I think all these few decades we have been focusing a lot on analytical AI and that’s definitely made huge leaps and bounds in the way we do the passenger revenue optimization. And I think with the advent of generative AI, I think it’s going to take it to the next level. And I’m fairly excited about where we are heading in terms of revenue management.

Question: What is behind the successful partnership of PROS and flydubai?

Ramesh Anantharaman: It has never been a vendor-customer kind of a relationship. We have been associated with PROS very, very long time and it’s on mutual trust and looking towards common goals for all of us. And we share the challenges, and we share a common vision for not just success, for our benefit and success for PROS too. And we have had fantastic support from the PROS management team and that’s what has kept this relationship going for a very, very long time.

Other content in this Stream

ChatGPT vs. Google: Decoding URL Sourcing for Flight Searches

Explore how ChatGPT flight search is reshaping airline SEO. Learn key sourcing differences from Google and how to optimize flight pages for AI-driven visibility.

Airline RetailingBlog

Global Pharma Logistics Provider Modernizes Quoting with PROS

Global pharma logistics provider uses PROS to modernize quoting, automate workflows, and enable scalable, accurate global pricing.

Case Studies & Testimonials

Wilbur-Ellis unlocks new capabilities by expanding to PROS Gen IV AI

Wilbur-Ellis boosted margins 2%+ in under a year with PROS AI pricing, moving from spreadsheets to precise, real-time price optimization.

Case Studies & Testimonials

BORG Automotive Group turbocharges growth with PROS Price Management

BORG Automotive partnered with PROS to centralize pricing, boost efficiency, and drive growth with real-time insights and smarter price management.

Case Studies & Testimonials

One-Stop Travel: Maximizing Revenue and Loyalty with Vacation Packages

Discover how airlines like Spirit and United boost revenue and loyalty by bundling flights, hotels, and more into seamless vacation packages with PROS.

Case Studies & Testimonials

Turning Clicks into Customers: Dynamic Campaign Marketing in Action

Learn how top airlines and hotels use PROS tools like airTRFX and airWire to boost ROI with dynamic campaigns, real-time pricing, and personalized experiences.

Case Studies & Testimonials