As Porter Airlines expands across North America, it’s revamping its revenue management strategy to stay ahead in a competitive market. Traditional class-based forecasting wasn’t cutting it—especially when it came to managing passenger buy-down behavior and uncovering new revenue opportunities.
With PROS Revenue Management Advantage (RMA) with Willingness-to-Pay (WTP), Porter made the shift to a smarter, behavior-based model. The result? A more integrated, data-driven approach that reflects how passengers actually shop, reducing reliance on manual workarounds and empowering analysts to focus on macro trends and strategic growth.
In this customer spotlight, Tony Tran, Director, Revenue Management Systems at Porter Airlines, shares how RMA with WTP is streamlining operations, boosting system trust, and driving better forecasting. He also previews what’s next: leveraging Real-Time Dynamic Pricing (RTDP) to bring even more precision and predictability to Porter’s revenue strategy.
Video Highlights:
- 0:36 – What cemented Porter’s decision to move to RMA WTP?
- 1:54 – What is Porter Airlines looking forward to with the adoption of RMA and WTP
- 2:30 – How does the implementation of RMA WTP compare to when Porter implemented RME+?
- 3:41 – What types of functionalities does Porter look forward to in the usage of RTDP Add-On?
