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As the first airline to adopt PROS Fare Finder Agent, GOL Airlines is reimagining how travelers discover their next getaway. In a market where not every shopper arrives with a fixed plan, Fare Finder Agent uses AI-powered recommendations to guide undecided customers toward personalized offers, helping GOL boost engagement and bring more customers to conversion.

In this customer interview, Liz Menezes, Product Manager at PROS, sits down with Beatriz Vergara from GOL Airlines’ eCommerce team to discuss why they jumped at the opportunity to pilot this new solution, how it aligns with their innovation mindset, and what they love most about the Fare Finder experience.

Discover how GOL is shaping the future of AI in airline retail, and why dynamic, intuitive tools like Fare Finder Agent are essential for converting the next generation of travelers.

Video Highlights

  • 0:17 – Being the first customer to trial our new Fare Finder Agent, what made you want to take this initial first step?
  • 1:14 – How do you anticipate this module will transform or improve the user experience on your pages?
  • 2:33 – What is one thing you love about the Fare Finder Agent in terms of the user experience, and what were your first impressions from a user perspective?

For more information on PROS Fare Finder Agent, please visit: https://marketplace.pros.com/products/fare-finder-agent

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