With hundreds of destinations and a diverse customer base, United Airlines needed a way to deliver real-time, relevant fare content at scale—while protecting margins. By integrating PROS airWire into their owned channel strategy, United streamlined pricing workflows and significantly enhanced the customer experience. 

In this customer interview, Kaitlynn Brancato, Customer Marketing Manager at PROS, sits down with Brett Golden, Senior Specialist – Targeted Marketing at United Airlines. Brett shares how their team uses airWire to dynamically power email, SMS, and push marketing campaigns with live fare data. The result? Greater trust with customers, less operational friction, and a remarkable 20% lift in fare-driven marketing performance. 

Watch the video to hear how United overcame marketing inefficiencies, improved pricing accuracy, and turned smarter offers into real profitability. 

Video Highlights: 

• 0:42 – What PROS solution are you using and how is it helping United drive profitability? 

• 1:09 – Prior to PROS, what  business challenges were you facing in your business and how are our solutions helping you solve these challenges? 

• 1:57 – What outcomes or results have you seen by using PROS? 

• 2:35 – What does it mean to win the Profit Booster award? 
  

For more information on PROS Customer Outperformer Awards, please visit: https://pros.com/outperformer-awards/