As Italy’s national carrier undergoes a bold commercial transformation, ITA Airways is turning to PROS to support its vision for real-time revenue optimization, dynamic pricing, and digital innovation.

In this customer spotlight, Carla Russo, Revenue Optimization Systems Team Leader at ITA Airways, shares how their relationship with PROS has evolved, from the early days of O&D III to the recent rollout of Real-Time Dynamic Pricing (RTDP) and Revenue Management Advantage (RMA). Discover how these tools are helping ITA drive better forecasting, improve analyst efficiency, and lay the foundation for the airline’s future.

Video Highlights

• 1:09 – How has ITA’s relationship with PROS evolved since the initial implementation to now, especially through the recent expansion to RMA and RTDP-A?
• 1:46 – How do real-time availability and bid price updates from RTDP contribute to better forecasting and pricing accuracy for ITA?
• 2:48 – How is PROS enabling ITA’s broader strategy around dynamic pricing and digitization?
• 3:20 – What’s next for ITA in their commercial transformation journey, and how do you see PROS supporting those future initiatives?