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How JetBlue Is Redefining Forecasting Accuracy and Analyst Efficiency with PROS RMA

  • Created: June 13, 2025
  • - Updated: June 13, 2025
PROS Inc.

PROS, Inc. is a leading provider of SaaS solutions that optimize omnichannel shopping and selling experiences, powering intelligent commerce.


jetBlue set out to solve a persistent challenge: forecast accuracy. With previous revenue management systems falling short, the team was forced to rely heavily on manual overrides—hindering efficiency and trust in the data.

In this customer spotlight, Jeremy Blechman and Lukasz Osolkowski from jetBlue’s Yield Management team share how PROS Revenue Management Advantage (RMA) is helping transform their approach. Learn why JetBlue made the switch to PROS, how the science behind the forecast earned their confidence, and what a future powered by willingness-to-pay forecasting means for their commercial strategy.

Video Highlights

  • 0:28 – What business challenges was jetBlue facing with their previous RM system, and why was PROS Revenue Management chosen over other systems?
  • 1:41 – What aspects of PROS’ approach and engagement during the negotiation process impressed you the most?
  • 2:30 – Can you describe the expected impact of PROS Revenue Management System on jetBlue’s demand forecasting accuracy and overall commercial strategy?

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