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For SP Richards, a leading wholesale distributor of office products, pricing isn’t just a numbers game; it’s the backbone of profitability. Operating in a margin-tight environment between manufacturers and cost-conscious distributors, precision is everything.

As the company navigates inflation, tariffs, and dynamic market pressures, PROS Price Management has become a critical tool for agility. With rapid price updates and streamlined execution, SP Richards has been able to stay competitive and responsive, even in the face of economic uncertainty. Now, the team is preparing for its next chapter: implementing PROS Price Optimization to evolve from cost-based pricing to a more strategic, data-driven approach.

In this customer spotlight, Oleg Gvozdenko, Senior Director of Pricing Strategy at SP Richards, shares how the company’s pricing strategy is transforming, driven by real-time responsiveness, competitive pressure, and a clear vision for the future.

Video Highlights

  • 0:21 – What does pricing mean in your business, and what makes it uniquely challenging in your space?
  • 0:59 – SP Richards has been a long-time customer of PROS using our Pricing Management solution and is about to go live with our Pricing Optimization solution. What are you looking forward to?
  • 1:32 – What role has PROS played in helping SP Richards manage pricing complexity during a time of economic uncertainty and tariffs?

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