As the vacation package arm of Volaris Airlines, YA VAS entered Mexico’s crowded travel market with high expectations, and a lean budget. From day one, the challenge was clear: build trust, boost visibility, and deliver results fast.

In this customer interview, Christian Parrish, Digital Analyst at YA VAS by Volaris, shares how PROS airTRFX empowered YA VAS to launch personalized campaigns with hotel partners, scale SEO efforts, and rapidly climb the search rankings for non-brand keywords. With the flexibility to build unlimited custom pages, YA VAS now ranks #1 in competitive hotel and destination searches across Mexico, outpacing major OTAs and exceeding the expectations of its parent airline.

Video Highlights

• 0:24 – What business challenges did YA VAS face prior to implementing PROS, and what led you to choose our Offer Marketing solution?
• 1:10 – How did the flexibility to create unlimited custom pages contribute to your success in launching campaigns with hotel chain partners?
• 1:54 – Since implementing airTRFX, YA VAS gained significant visibility for non-brand keywords in the Mexican market, reaching the #1 position. How has this transformation impacted your digital strategy?