Insights

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Offers and Orders Transformation & Modern Airline Retailing With PROS

Explore how modern airline retailing evolves with open and modular API-based technology. Discover strategies to enhance revenue, drive customer satisfaction, and optimize offers and orders.

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5 B2B Buying Behaviors You Can’t Ignore

Discover the 5 B2B buyer behaviors redefining sales and learn how companies can adapt their sales strategies to win in a buyer-led world.

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Unlocking Digital Selling Strategies Across Industries

Discover how United Airlines and TE Connectivity modernized B2B sales with Smart CPQ. Boost profitability while reducing sales complexity.

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Food for Thought: A Conversation about CPQ in the Food Industry

Learn how CPQ improves pricing accuracy, efficiency, and scalability in the food industry. See real examples from Fonterra and Cargill.

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High Speed Quoting When the First to Respond Wins the Buyer

Why speed and accuracy in quoting matter and how PROS Smart CPQ empowers faster, scalable, and smarter sales processes. Discover more today.

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Transforming Sales with CPQ and Microsoft Dynamics 365

Explore how integrating CPQ with Microsoft Dynamics 365 drives efficiency and consistency in sales. Use PROS Smart CPQ to transform your processes today.

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AI Won’t Replace Your Sales Team—But Your Old Process Will

Manufacturing sales leaders risk falling behind—not because of AI, but outdated processes. Discover how tech and AI are redefining modern value creation.

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Embracing the Future of Pricing – It’s Not About “Anxiety Avoidance”

Discover how AI transforms pricing strategies from uncertainty to strategic leadership. Explore actionable insights for pricing professionals.

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Offer Optimization in Times of Turbulence: Navigating Tariffs and Demand Shifts with AI

Discover how airlines can navigate macroeconomic shifts and evolving demand using AI-driven offer optimization, dynamic pricing, and POS-based strategies to stay agile and profitable.

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PROS Platform B2B Spring Release 2025

Discover the PROS Spring Platform Release 2025 with AI, CPQ, pricing, and rebate innovations to help B2B businesses outperform and exceed expectations.

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B2B Commerce at a Crossroads: How to Align Technology and Strategy for Omnichannel Success

Discover how B2B businesses can align strategy and technology to deliver seamless, flexible omnichannel commerce experiences that drive growth and customer loyalty.

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The Great CPQ Reset: What Salesforce’s Exit Means for Your Business

Salesforce CPQ's future is uncertain — what does this mean for your business? Explore how Revenue Cloud stacks up and why PROS Smart CPQ could be the ideal alternative.

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The Trust Factor: How Transparency and Communication Can Change the Game When It Comes to Pricing Changes

Learn strategies for communicating price increases with transparency and fairness to retain customer trust, boost loyalty, and strengthen your brand.

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Dealing With AI Biases Part 4: Fixing the Root Cause of AI Biases

Explore the root causes of AI biases, including data collection and choice architecture. Learn strategies to identify and mitigate these biases for more accurate and ethical AI systems.

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6 Quick Pricing Wins to Manage Tariffs

Discover 6 quick pricing strategies to manage tariffs, protect margins, and maintain customer loyalty—without making permanent price hikes.

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Dealing With AI Biases Part 3: Emergent Biases in Operational Models

Explore how emergent biases arise during machine learning training, even with unbiased data. Understand their origins, detection challenges, and strategies to mitigate their impact on AI models.

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Disentangling Capacity Control from Price Optimization: A New Approach to Airline Revenue Management

Discover how airlines can optimize revenue by separating capacity control from price optimization. Learn how dynamic pricing and AI-driven pricing enhance flexibility.

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Empowering Manufacturers: AI-powered Pricing Strategies with Rebate Management

PROS, in collaboration with Copperberg, have published a whitepaper that explores the impact of integrating artificial intelligence into pricing and rebate management.

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Dealing With AI Biases Part 2: Inherited Biases Within Your Data

Explore how biases in training data affect AI systems and learn strategies to identify and mitigate these inherited biases for more ethical and accurate machine learning models.

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Dealing with AI Biases Part 1: Acknowledging the Bias

Discover how AI biases emerge, why they matter, and how to address them. Learn about biased data, explainable AI, and the steps to mitigate AI bias effectively.

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Transforming Airline Retailing: A Value Path to Offers and Orders

Explore the critical role of AI in transforming airline retailing, and learn strategies to increase revenue, improve customer experiences, and create more value for your airline and your passengers.

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Pricing Strategies to Maximize Customer Lifetime Value

Maximize customer lifetime value with strategic pricing. Learn about the business impact of pricing, the role of trust, and how recurring revenue, subscriptions, and rebates drive long-term growth.

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DeepSeek: The Good, the Bad, and the Ugly – Part 1

Discover how DeepSeek achieved top AI performance with hyper-efficient innovations, challenging tech giants with minimal resources.

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The Rise of AI Flight Search Engines: Could LLMs Reshape Airlines’ Traffic Acquisition Trends?

Discover how AI flight search engines like ChatGPT are reshaping airline traffic trends, boosting high-intent searches, and creating new SEO opportunities for airlines in the AI-driven era.

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Navigating the Escalating Trade War: Advanced Pricing Strategies

Navigate escalating trade tensions with AI-driven pricing. Learn how PROS Smart Price Optimization and Management helps businesses stay agile, protect margins and turn chaos into opportunity.

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From Segmentation to AI: How Neural Networks are Revolutionizing Price Optimization

Discover how AI-driven neural networks outperform traditional segmentation models in price optimization, boosting revenue and adapting to market shifts in real time.

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The Cost of Inertia in Airline Retailing

Airlines still struggle with legacy systems, missing out on dynamic pricing and revenue gains. Discover how to break free and optimize offers without a full overhaul.

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Pricing in an Uncertain World: How Walmart’s Caution Signals a Shift for B2B Spending and Strategies

Walmart’s cautious forecast signals broader economic shifts. Learn how inflation, tariffs & B2B pricing strategies are evolving in an uncertain market. Read more.

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7 Trends and Predictions Shaping B2B Commerce

Discover 7 key trends and predictions for B2B commerce in 2025, including AI integration, digital transformation, and proactive compliance. Stay ahead in the evolving B2B landscape.

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Navigating Tariff Increases: How to Future-Proof Your Pricing Strategy

Tariffs can disrupt pricing strategies, but businesses that embrace dynamic pricing and data-driven decisions can stay ahead. Here’s how.

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Navigating the New Frontier of Revenue Lifecycle Management

In today's dynamic marketplace, success hinges on cultivating relationships and sustained revenue growth. Discover how Revenue Lifecycle Management (RLM) is key to this shift.

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PROS Named a Leader in the 2025 Gartner® Magic Quadrant™ for Configure, Price and Quote Applications

PROS Named a Leader in the 2025 Gartner® Magic Quadrant™ for Configure, Price and Quote Applications

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Top Predictions and Trends Driving Airline Retailing and Commerce in 2025

Discover the future of airline retailing with top predictions and emerging trends, including AI-driven dynamic pricing, continuous pricing models, and advanced offer management strategies.

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The Impact of AI on B2B Pricing: A Double-Edged Sword?

Explore the profound impact of AI on B2B pricing strategies. Learn how AI drives price drops, stabilizes margins, and enhances profitability in the evolving B2B landscape.

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Agentic AI: The Next Leap in Airline Offer Creation and Revenue Management

Discover how Agentic AI revolutionizes airline offer creation and revenue management, enhancing efficiency and profitability with autonomous decision-making.

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Roadmap to Retail Transformation: Owning the Next Generation of Offer

The key to driving revenue and creating better experiences is in owning the next generation of offer management to further fuel and create value—for both the airline as a business and the customer.

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6 Trends and Best Practices to Unlock Price Optimization and Boost Margin

Discover key trends and best practices for unlocking price optimization and boosting margins in 2025.

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Why Now is the Time for Price Optimization

Learn how price optimization software is helping commercially focused companies stay ahead in the competitive B2B landscape.

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The Future of CPQ—Trends Report 2025

Discover how the CPQ landscape is evolving and what trends will impact businesses and their future profitability in 2025.

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Behind the Science: Bringing Explainability to AI-powered Pricing

Read this blog to learn more about how PROS AI-powered pricing software provides customers with aggregate analytics dashboards to gain a deeper understanding of price recommendations.

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