Configure Price Quote (CPQ) software has been around for decades but recently we’ve seen a surge in innovation and adoption. While companies continue to use this powerful sales quoting tool to streamline their quote-to-cash process, CPQ is drawing attention outside the sales organization as critical technology to grow and scale a business today.
So what has changed in the market that is pushing CPQ software to evolve and become a major player in driving profitable revenue growth?
Please join us for an engaging conversation with our guest speaker, Forrester’s Robert Muñoz, as we discuss why CPQ is so much more than a sales tool and how businesses are leveraging the latest CPQ innovations in other parts of the business to deliver profits. Robert will share the market trends and factors driving buyers’ behaviors and how the once humble CPQ software is now a big deal for driving sales Intelligence and accelerating business growth.
You’ll learn:
- The business and commercial impact of CPQ
- Market trends influencing buyer behavior
- Critical capabilities and game-changing new features
- Where the CPQ market is headed
- CPQ implementation best practices
Click here to view The Forrester Wave™
Webinar Highlights
B2B Buyer Expectations are Rapidly Changing
