Adopting Continuous Pricing in a World of Booking Classes

Continuous pricing offers airlines a safe opportunity to boost revenues and gain a competitive edge, especially when fleet and market expansions are limited. Despite its benefits, implementation has been hindered by legacy technical and commercial barriers, such as outdated IT systems, business processes focused on availability rather than pricing, and organizational resistance to change.

As the shift towards Offer and Order management accelerates, continuous pricing becomes essential. This webinar, featuring experts from Air Canada, the Lufthansa Group, and PROS, explores how airlines can implement continuous pricing alongside existing legacy systems.

Key Topics

• Understanding Dynamic Pricing: Explore differences and similarities between dynamic availability, continuous pricing, and request-specific pricing.
• Overcoming Barriers: Identify and address legacy systems and processes that impede adoption and learn strategies to foster a culture of innovation.
• Strategic Implementation: Learn how to integrate dynamic pricing with existing systems, manage price modifications, and ensure seamless downstream adoption.
• Success Stories: Hear from Air Canada and the Lufthansa Group about their challenges, solutions, and significant results with continuous pricing.

Speakers