The Great CPQ Revolution: Key Drivers for Investing in Configure, Price, Quote Technology – Featuring IDC 

This PROS-hosted webinar, featuring guest speaker Heather Hershey, IDC Research Director for Worldwide Digital Commerce Strategies, explores the evolving role of CPQ solutions in modern B2B digital commerce. Discussion covers CPQ as a strategic asset in unified revenue management, with an emphasis on AI, automation, customer experience, and omnichannel capabilities.

This webinar is a must-watch for anyone involved in pricing, sales, and revenue management.

You’ll learn:

• How CPQ drives efficiency, profitability, and customer experience
• The role AI plays in modern CPQ solutions
• Real-world case studies and best practices
• Strategic insights from IDC’s CPQ MarketScape