6 Personalization Tips for a Better Customer Experience
Scott Clark,
There has never been a time when customer experience was more important than it is today. Customers expect a personalized experience when they deal with a business, and according to a report from Epsilon, 80% of customers are more likely to make a purchase when businesses provide a personalized experience. Personalization improves the customer’s experience, helps drive sales, and increases customer loyalty.
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Leverage Artificial Intelligence
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Geoff Webb, VP of strategy at PROS, gave us his thoughts on the use of AI engines and personalization. He believes that AI-driven personalization helps to create a positive customer experience. “Using AI and machine learning are key to creating personalized offers because they allow vendors to analyze huge amounts of data quickly in order to present the best offer to their customers. That data, on previous interactions and real-time market dynamics, is how businesses unlock the potential of a seamless, personalized, and consistent customer buying experience. And that experience is likely to be the most powerful differentiator for businesses in the future.”