Aeromar Anchors Growth Strategy with PROS RM Essentials

Mexican carrier embraces AI-powered revenue management to better forecast demand, pivot to target multiple passenger segments

HOUSTON, June 11, 2019 – PROS® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced that Mexico City-based Transportes Aeromar, S.A. de C.V. (Aeromar) has selected PROS Revenue Management Essentials (RM Essentials) to better forecast passenger demand as it expands both its operations and customer reach.

With more than 30 years of aviation experience, Aeromar is the longest running airline with uninterrupted service in Mexico. With ten aircraft, sixty-seven flights per day to eighteen cities across Mexico and the southern US, Aeromar intends to significantly expand operations over the next four years. Plans include adding aircraft, flights, establishing new origin-destination pairs and targeting multiple passenger segments with differentiated offerings.

“An investment in revenue management has the greatest potential financial return of any investment Aeromar can make,” said James Portnoy, Strategy Executive at Aeromar. “RM Essentials will help define the future of Aeromar. It will help widen our booking window and facilitate our diversification strategy as we target additional traveler classes, including families, leisure travelers and millennials. We are excited to partner with PROS and look forward to the possibilities this new relationship will create.”

Aeromar’s growth trajectory and demand forecasting needs require a revenue management solution with trusted AI that can synthesize data that includes historical trends, special events, competitive fares and more. By looking at each origin-destination pair, fare classes and potential revenue for each seat on any given flight, Aeromar revenue analysts can make faster business decisions – without adding complexity to their day-to-day role.

“At Aeromar, we are always innovating and improving to become a world class airline,” said Juan Ignacio Rossello, Commercial Director at Aeromar. “To compete against the largest airlines, we need the best people and the best tools. That is why we decided to work with PROS; to advance to the next level in Revenue Management.”

“We are honored that Aeromar has chosen PROS to anchor its aggressive growth strategy,” said Benson Yuen, President, PROS Travel. “With RM Essentials, Aeromar analysts will have the power of trusted AI to deliver the right information, at the right time so they can be confident in their business decisions.”

About PROS Revenue Management
Built on a proven foundation of AI-powered forecasting and optimization, the PROS Revenue Management editions include: RM Essentials, RM Advantage and RM Ultimate. For more information on these solutions and other PROS Airline Solutions, visit www.pros.com/prosair.

About PROS
PROS Holdings, Inc. (NYSE: PRO) provides AI-powered solutions that optimize selling in the digital economy. PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions. To learn more, visit the PROS website or follow PROS on Twitter at @PROS_Inc.

Forward-looking Statements
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