Digital Transformation is still in its Infancy for Airlines
Aditi Mehta,
Airlines are no longer feeling the gentle nudge of customer expectations – it’s more like a shove.
Like many other consumer facing industries, airlines are no longer feeling the gentle nudge of customer expectations – it’s more like a shove. With more of us flying now than ever before, we have come to expect the same level of seamless, intelligent digital experience that is commonplace in other industries, such as banking and retail.
What’s transpiring however is a pretty large discrepancy between the experience of researching, purchasing and managing trips with airlines, compared to that of other sectors.