Press Release

PROS, BRF Brasil Foods Capture Ventana Research 2015 Leadership Award

HOUSTON, Dec. 15, 2015 – Underscoring its commitment to innovation and customer success, PROS® (NYSE: PRO), the revenue and profit realization company, today announced it has been named a winner of the prestigious Ventana Research Leadership Awards. PROS and its customer Fabio Ayres de Freitas of BRF Brasil Foods captured honors in the Supply Chain/Service Chain Excellence category, which recognized Freitas for notably improving BRF Brasil Foods’ business performance using PROS applications for pricing and selling.

The Ventana Research Leadership Awards honor pioneering business and IT leaders who embrace technology to drive change and increase value for their organizations worldwide. Winners are selected in 27 categories based on accomplishments in innovating or enhancing the productivity and outcomes of business or IT processes. It is the IT industry’s largest business and technology leadership awards program.

“From the start of our relationship, the PROS team distinguished itself as a company committed to our success,” said BRF Brasil Foods Pricing Manager Fabio Ayres de Freitas. “At BRF Brasil Foods, we operate in a highly dynamic global market, where speed, accuracy and relationships with our customers are critical to retaining our market leadership position. PROS has enabled us to create a new culture of business agility and better serve our customers. I am pleased to accept this award on behalf of my company, and the extraordinary teams at PROS and our partner Habber Tec.”

“There is no greater honor than to win an award with our customers and partners,” said PROS Chief Marketing Officer Patrick Schneidau. “On behalf of our PROS team, we offer our congratulations to BRF Brasil Foods for this extraordinary accomplishment. PROS takes a partnership approach to working with its customers and helping them realize their revenue and profit potential. We appreciate the partnership of both BRF and Habber Tec in achieving this honor for our companies.”

“In today’s competitive global business environment, successful business technology initiatives require a team effort guided by leadership,” said Mark Smith, CEO and Chief Research Officer of Ventana Research. “The Ventana Research Leadership Awards bring industry attention to those individuals and companies that have gone the extra mile to advance the use of technology through best practices. We congratulate BRF Brasil Foods and PROS on their successful collaboration, using technology to achieve specific business goals.”

The Ventana award marks the twelfth win of its kind for PROS in 2015. Earlier this year, the company captured the CRM industry’s attention as an “elite” winner, alongside Microsoft and Salesforce, in the high-profile 2015 CRM Watchlist Awards. PROS was also named a “Rising Star” in the CRM magazine 2015 Annual Market Awards, and won multiple Stevies Awards in the American and International programs, among others.

To learn more about PROS, visit the website at or follow PROS on Twitter at @PROS_Inc. To view additional PROS honors, visit the awards website.


About PROS

PROS Holdings, Inc. (NYSE: PRO) is a revenue and profit realization company that helps B2B and B2C customers realize their potential through the blend of simplicity and data science. PROS offers cloud solutions to help accelerate sales, formulate winning pricing strategies and align product, demand and availability. PROS revenue and profit realization solutions are designed to allow customers to experience meaningful revenue growth, sustained profitability and modernized business processes. To learn more, visit


Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of revenue and profit realization software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue and profit realization software and its current expectations of the benefits of revenue and profit realization software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue and profit realization software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue and profit realization software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

# # #

Media Contacts: 

Sheila Watson

James Garber



Are Poor Value Capture Strategies Leaving Money on the Table?


PROS Ranked as a “Strong Performer” in B2B Order Management from Independent Research Firm