PROS Expands Collaboration with Microsoft to Boost Adoption of AI-Backed Digital Selling
Jessica Kuruthukulangara,
– PROS (NYSE:PRO) announced a 5-year strategic alliances deal with Microsoft as an extension to its existing relationship.
– The go-to-market deal accelerates mass market adoption of true end-to-end digital selling technology so that companies can achieve more consistent revenue streams, greater customer engagement and sustained business resiliency.
– PROS Smart Configure Price Quote and PROS Smart Price Optimization and Management will serve as the AI-powered pricing and selling fabric allowing Microsoft Business Applications to embed its capabilities into each selling experience.