PROS Proven Revenue Management Fuels Digital Transformation and Growth Strategy at Royal Brunei Airlines
Global Travel Media,
PROS® (NYSE: PRO), a leading provider of SaaS solutions optimising shopping and selling experiences, today announced Royal Brunei Airlines (RB), the national carrier of Brunei Darussalam, has selected PROS Revenue Management Essentials+ (RME+) as a foundational component of its revenue management, digital transformation and growth strategy. PROS RME+ has proven, AI-powered O&D revenue management capabilities to help position RB to accurately forecast demand and that are designed to optimise revenue across both regional and long-haul traffic, as the airline proactively pursues burgeoning market opportunities and displacing competitors within its core markets.