Q&A: Why Do Airlines Need Revenue Management Systems?
Ilaria Grasso Macola,
Malaysian Airlines, like the rest of the aviation sector, was hit hard by the global travel ban imposed to prevent the spread of coronavirus.
In the last couple of months, the company has implemented a series of steps to bring the business back to pre-Covid levels, including advancing a new digital transformation strategy.
Malaysia Airlines has in fact adopted AI provider PROS’ Revenue Management Advantage (RM Advantage) system to optimise its offers in a market shaped by the economic downturns caused by the pandemic.