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PROS Integration Guide: How Airlines Can Adopt Continuous Pricing

Discover how airlines can adopt continuous pricing with PROS Real-Time Dynamic Pricing to increase conversion, optimize revenue, enable dynamic offers, and modernize retailing strategies.

Blog

Guiding Principles for Agentic AI: A Framework for the Future of PROS AI Agents

Discover PROS six guiding principles for Agentic AI. Goal-oriented, adaptive, and responsible agents designed to drive business outcomes with trust and scalability.

Artificial IntelligenceBlog

How Multi-Vendor Collaboration Is Shaping the Next Era of Airline Retailing

Discover how modular solutions and PROS AI are transforming airline retailing with flexibility, interoperability, and strategic innovation.

Airline RetailingBlog

Confirmed: ChatGPT Is a Higher-Intent Channel Than Google (For Airlines)

Does ChatGPT drive more qualified traffic than Google? A new study of 80 airlines says yes, revealing a substantially higher booking intent. Read the analysis.

Airline RetailingBlog

PROS Platform Travel Release: What’s New for Fall 2025

Explore highlights from the PROS Travel Platform Fall 2025 Release, designed to help airlines deliver offers with greater precision, control, and profitability.

BlogPlatform Releases

Winning the Citation War: The Airline Playbook for AI Search

AI Search for Airlines. Boost airline brand visibility and win citations across AI Search ecosystems like ChatGPT, Google AI Mode, and Classic Search with these six tactics.

Airline RetailingBlog

Japan Airlines Boosts Group Sales Revenue 3X With PROS

Discover how Japan Airlines (JAL) boosted group sales revenue by 3X, reduced manual tasks by 90%, and increased market share by 20% with PROS Group Sales Optimizer. Learn how automation and dynamic pricing transformed their global group sales strategy.

BlogCase Studies & Testimonials

Agent-Washing: How to Spot Hype and Separate Buzzwords from Real Agentic AI

Learn how to identify agent-washing in AI marketing, spot misleading buzzwords, and evaluate whether a system truly delivers autonomous, agentic capabilities.

Artificial IntelligenceBlog

How to fix “Duplicate Google chose a different Canonical than user” A Hands-on Guide for Airlines

Learn how to diagnose and fix the “Duplicate, Google chose a different canonical than user” issue in Google Search Console. This hands-on guide for airlines explains root causes, troubleshooting steps, and how to validate indexing using GA4, AWR, and SERP checks.

Airline RetailingBlogInsights & Research

Smarter Market Moves with PROS Revenue Management Agents for Airlines

Revenue Management agents deliver real-time demand insights, automate forecasts, and help analysts optimize strategy for market shifts.

Videos

Revolutionize Flight Search with the PROS Fare Finder Agent

PROS Fare Finder Agent uses natural language to deliver personalized flight results, boost engagement, and improve airline conversions.

Videos

How Airlines Are Evolving Revenue Management to Understand Price Elasticity

Discover how airlines like Azul, Air Europa, Aeromexico, and Avianca are leveraging AI-driven Elasticity Forecasting to optimize pricing, capture price-sensitive demand, and maximize revenue in competitive and underserved markets.

Blog

Mentioned but Unlinked: How ChatGPT Diverts Airline Clicks

ChatGPT often mentions airlines but links elsewhere, potentially costing them valuable referral traffic. Our data reveals a systemic mismatch in citation behavior.

Airline RetailingBlog

How to Track LLM Referral Traffic in GA4

Learn how to track referral traffic from Large Language Models (LLMs) like ChatGPT and Gemini in GA4 using filters, segments, and custom reports. A practical, step-by-step guide.

Blog

Maximizing Platform Investments – RM System Setups for Diverse Airline Models

Learn how SriLankan Airlines, Saudia, and Air Transat configured PROS RM to match their unique business models and drive measurable revenue growth.

Blog

Moving Away from Fixed Price Points – Unlocking the Power of Airline Dynamic Pricing

Discover how airlines can unlock significant revenue through dynamic pricing strategies. Learn the three-stage maturity journey from static to real-time continuous pricing.

Blog

ChatGPT vs. Google: Decoding URL Sourcing for Flight Searches

Explore how ChatGPT flight search is reshaping airline SEO. Learn key sourcing differences from Google and how to optimize flight pages for AI-driven visibility.

Airline RetailingBlog

One-Stop Travel: Maximizing Revenue and Loyalty with Vacation Packages

Discover how airlines like Spirit and United boost revenue and loyalty by bundling flights, hotels, and more into seamless vacation packages with PROS.

Case Studies & Testimonials

AI Search Engines Are Here—Is Your Airline Ready?

AI is reshaping flight search. Discover how airlines can adapt SEO for ChatGPT, Gemini & more to capture direct traffic and high-intent bookings.

Blog

Turning Clicks into Customers: Dynamic Campaign Marketing in Action

Learn how top airlines and hotels use PROS tools like airTRFX and airWire to boost ROI with dynamic campaigns, real-time pricing, and personalized experiences.

Case Studies & Testimonials

Boosting SEM Performance with AI: Best Practices for Smarter Bidding Strategies

Discover how airline leaders use PROS airSEM to optimize bidding, targeting, and spend—boosting SEM performance with smarter, data-driven strategies.

Case Studies & Testimonials

SEO Strategies to Unlock Direct Sales Potential: Insights from Airline Leaders at Outperform

Learn how top airlines use SEO and airTRFX to boost visibility, capture high-intent traffic, and drive direct bookings with real-time, personalized landing pages.

Case Studies & Testimonials

Building Loyalty That Lasts: How Leading Airlines Use Dynamic Campaigns to Convert and Retain Loyal Customers

See how PROS Offer Marketing solutions are driving measurable revenue gains and deeper customer engagement through loyalty.

Case Studies & Testimonials

Unlocking Intelligent Commerce with Agentic AI

Discover how PROS Agentic AI transforms enterprise selling with various autonomous agents.

Videos

Transform Group Sales with PROS Group Sales Optimizer

Discover how PROS Group Sales Optimizer transforms group bookings for airlines and travel agents.

Videos

Responsible AI: A Framework for Trust, Transparency, and Impact

Explore how PROS approaches Responsible AI with a focus on fairness, transparency, and explainability.

Videos

PROS Platform Travel Summer Release 2025

Discover how PROS Summer 2025 release transforms airline retailing with AI agents, dynamic pricing, NDC automation, and optimized offers for revenue growth.

BlogPlatform Releases

How Air China’s 25-Year Journey with PROS Drove 3X More Connections and $3B in Revenue Growth

See how Air China leveraged PROS solutions to triple connecting traffic and drive $3B+ in revenue.

Case Studies & Testimonials

Hawaiian and the Lufthansa Group: Two Approaches to Airline Offer Optimization

Learn how Hawaiian Airlines and Lufthansa optimized pricing through willingness-to-pay and dynamic retail strategies. Explore key insights, tools, and lessons for success.

Blog