PROS Resources

PROS, Inc.

Global Airline Extends Brand Power to Vacation Packages with PROS Offer Marketing

Discover how a leading airline leveraged airTRFX and airModules to enhance vacation package visibility, capture organic demand, and drive conversions—all while reducing dependency on paid media.

Case Studies & Testimonials

EVA Air Drives High-Value Growth and Digital Efficiency with PROS airSEM and Premium Class Expansion

See how EVA Air increased premium cabin bookings and airline direct revenue with PROS airSEM, achieving 17% YoY PNR growth, 30% higher online revenue, and 3x search visibility.

Case Studies & Testimonials

How Japan Airlines is Modernizing Revenue with PROS Continuous Pricing

Explore how Japan Airlines (JAL) leverages PROS to integrate continuous pricing, enhance revenue strategies, and deliver personalized travel experiences for customers.

Case Studies & Testimonials

Early 2026 Signals a Major Shift in Airline Retail

Explore how airlines can stay competitive by transforming into digital retailers, leveraging data-driven strategies, and providing transparent, customizable travel experiences in 2026 and beyond.

Blog

Charting a New Course: PROS’ Focus on Airline Retailing

PROS is going all-in on airlines. Learn how our singular focus on AI-driven offer management drives superior revenue performance and modern retailing.

Blog

PROS Platform Travel Winter Release: Smarter Airline Retailing in 2026

Discover the Winter 2026 Release. See new features for revenue management, dynamic pricing, and offer marketing designed to drive airline revenue.

Platform Releases

PROS Integration Guide: How Airlines Can Adopt Continuous Pricing

Discover how airlines can adopt continuous pricing with PROS Real-Time Dynamic Pricing to increase conversion, optimize revenue, enable dynamic offers, and modernize retailing strategies.

Blog

How Multi-Vendor Collaboration Is Shaping the Next Era of Airline Retailing

Discover how modular solutions and PROS AI are transforming airline retailing with flexibility, interoperability, and strategic innovation.

Airline RetailingBlog

PROS Platform Travel Release: What’s New for Fall 2025

Explore highlights from the PROS Travel Platform Fall 2025 Release, designed to help airlines deliver offers with greater precision, control, and profitability.

BlogPlatform Releases

Japan Airlines Boosts Group Sales Revenue 3X With PROS

Discover how Japan Airlines (JAL) boosted group sales revenue by 3X, reduced manual tasks by 90%, and increased market share by 20% with PROS Group Sales Optimizer. Learn how automation and dynamic pricing transformed their global group sales strategy.

BlogCase Studies & Testimonials

Agent-Washing: How to Spot Hype and Separate Buzzwords from Real Agentic AI

Learn how to identify agent-washing in AI marketing, spot misleading buzzwords, and evaluate whether a system truly delivers autonomous, agentic capabilities.

Artificial IntelligenceBlog

Smarter Market Moves with PROS Revenue Management Agents for Airlines

Revenue Management agents deliver real-time demand insights, automate forecasts, and help analysts optimize strategy for market shifts.

Videos

Revolutionize Flight Search with the PROS Fare Finder Agent

PROS Fare Finder Agent uses natural language to deliver personalized flight results, boost engagement, and improve airline conversions.

Videos

How Airlines Are Evolving Revenue Management to Understand Price Elasticity

Discover how airlines like Azul, Air Europa, Aeromexico, and Avianca are leveraging AI-driven Elasticity Forecasting to optimize pricing, capture price-sensitive demand, and maximize revenue in competitive and underserved markets.

Blog

Maximizing Platform Investments – RM System Setups for Diverse Airline Models

Learn how airlines can maximize platform investments by aligning offer management, dynamic pricing, and retail transformation strategies to drive measurable revenue growth.

Blog

Moving Away from Fixed Price Points – Unlocking the Power of Airline Dynamic Pricing

Discover how airlines can unlock significant revenue through dynamic pricing strategies. Learn the three-stage maturity journey from static to real-time continuous pricing.

Blog

One-Stop Travel: Maximizing Revenue and Loyalty with Vacation Packages

Discover how airlines like Spirit and United boost revenue and loyalty by bundling flights, hotels, and more into seamless vacation packages with PROS.

Case Studies & Testimonials

AI Search Engines Are Here—Is Your Airline Ready?

AI-powered search engines like ChatGPT and Gemini are transforming airline traffic acquisition. Learn how airlines can optimize for AI search to capture high-intent bookings and direct demand.

Blog

Turning Clicks into Customers: Dynamic Campaign Marketing in Action

Learn how top airlines and hotels use PROS tools like airTRFX and airWire to boost ROI with dynamic campaigns, real-time pricing, and personalized experiences.

Case Studies & Testimonials

Boosting SEM Performance with AI: Best Practices for Smarter Bidding Strategies

Discover how airline leaders use PROS airSEM to optimize bidding, targeting, and spend—boosting SEM performance with smarter, data-driven strategies.

Case Studies & Testimonials

SEO Strategies to Unlock Direct Sales Potential: Insights from Airline Leaders at Outperform

Learn how top airlines use SEO and airTRFX to boost visibility, capture high-intent traffic, and drive direct bookings with real-time, personalized landing pages.

Case Studies & Testimonials

Building Loyalty That Lasts: How Leading Airlines Use Dynamic Campaigns to Convert and Retain Loyal Customers

See how PROS Offer Marketing solutions are driving measurable revenue gains and deeper customer engagement through loyalty.

Case Studies & Testimonials

Unlocking Intelligent Commerce with Agentic AI

Discover how PROS Agentic AI transforms enterprise selling with various autonomous agents.

Videos

Responsible AI: A Framework for Trust, Transparency, and Impact

Explore how PROS approaches Responsible AI with a focus on fairness, transparency, and explainability.

Videos

PROS Platform Travel Summer Release 2025

Discover how PROS Summer 2025 release transforms airline retailing with AI agents, dynamic pricing, NDC automation, and optimized offers for revenue growth.

BlogPlatform Releases

How Air China’s 25-Year Journey with PROS Drove 3X More Connections and $3B in Revenue Growth

See how Air China leveraged PROS solutions to triple connecting traffic and drive $3B+ in revenue.

Case Studies & Testimonials

Industry Perspective on the Offer and Order Management Journey

Gain an industry perspective on airline offer and order management and how modern retailing strategies are transforming airline distribution, pricing, and revenue optimization.

Blog

Taking Innovation to New Heights: How Lufthansa Group has Co-Innovated with PROS for over 30 Years

Discover how Lufthansa Group leverages PROS solutions to lead airline innovation, overcome legacy challenges, and accelerate revenue growth.

Case Studies & Testimonials

Retailing Reimagined: How PROS Helped Cyprus Airways Grow Direct Sales from 43% to 53%

See how Cyprus Airways boosted direct sales from 43% to 53% with PROS retailing solutions.

Case Studies & Testimonials

Unlocking Airline Value with Offer & Order Management

Learn how offer and order management helps airlines unlock value through personalized retailing, operational efficiency, and modular transformation.

Blog

From Forecast to Flight: Porter Airlines Modernizes with PROS RMA and RTDP 

Discover how Porter Airlines modernized its revenue management with PROS RMA and RTDP, leveraging elasticity forecasting and real-time dynamic pricing for smarter strategies.

Case Studies & Testimonials

From Forecasting to Future-Ready: Azul’s WTP Transformation with PROS 

Discover how Azul uses WTP to optimize revenue, empower analysts, and drive smarter pricing decisions across its extensive flight network.

Case Studies & Testimonials

Real-Time, Real Results: Inside flydubai’s Pricing Transformation with PROS 

Case Studies & Testimonials

How United Airlines Boosted Profitability by 20% with PROS airWire 

Case Studies & Testimonials

Offers and Orders Transformation & Modern Airline Retailing With PROS

Explore how modern airline retailing evolves with open and modular API-based technology. Discover strategies to enhance revenue, drive customer satisfaction, and optimize offers and orders.

Airline RetailingBlog

Meet the PROS: Brooke Mellish

Meet Brooke Mellish, User Experience Design Manager, and professional pasta and pizzamaker!

Lifeatpros

TAP Air Portugal Boosts Profitability and Digital Performance with PROS airTRFX and airWire

Discover how TAP Air Portugal boosts profitability and digital performance with PROS airTRFX and airWire.

Case Studies & Testimonials

Azores Airlines Scales Innovation and Revenue with PROS Dynamic Offers, Digital Retail, and airTRFX

Discover how Azores Airlines accelerated digital growth and pricing innovation with PROS Dynamic Offers, Digital Retail, and airTRFX.

Case Studies & Testimonials

Disentangling Capacity Control from Price Optimization: A New Approach to Airline Revenue Management

Discover how airlines can optimize revenue by separating capacity control from price optimization. Learn how dynamic pricing and AI-driven pricing enhance flexibility.

Airline RetailingArtificial IntelligenceBlog

Transforming Airline Retailing: A Value Path to Offers and Orders

Explore the critical role of AI in transforming airline retailing, and learn strategies to increase revenue, improve customer experiences, and create more value for your airline and your passengers.

Airline RetailingBlog

PROS Platform Travel Winter Release 2025

We’re excited to share the PROS Platform Winter 2025 release for airlines - highlighting new features to enable the transition to modern airline retailing.

BlogPlatform Releases

Roadmap to Retail Transformation: Owning the Next Generation of Offer

The key to driving revenue and creating better experiences is in owning the next generation of offer management to further fuel and create value—for both the airline as a business and the customer.

Airline RetailingBlog

Unlocking Revenue Potential: Leveraging Shopping Data and SEO Insights for Enhanced Customer Acquisition

By integrating data analytics and SEO insights effectively, airlines can drive enhanced customer acquisition and unlock significant revenue potential.

Blog

How to Write Meta Descriptions for airTRFX Pages

Master the art of writing effective meta descriptions for airTRFX pages to enhance SEO and boost click-through rates with these practical tips and strategies

Blog

The SEO Case for Single-Bar Navigation

Explore the SEO and airline retailing benefits of a single-bar navigation structure, improving crawl efficiency, internal linking, and content discoverability.

Blog

How to Engage Customers to Drive Loyalty Redemption

Learn how airlines like Virgin Atlantic and Spirit strategically engage customers to drive loyalty redemption through their rewards programs.

Blog

The Value of Fare Marketing for a Low-Cost Carrier (LCC) Digital Strategy

Discover how low-cost carriers (LCCs) use AI-powered fare marketing to increase direct bookings, optimize demand, and compete effectively in digital distribution channels.

Blog

The Importance of a Direct Channel Strategy for Startup Airlines

Discover how startup airlines like Breeze and Play leverage PROS Offer Marketing solutions to increase direct bookings and establish brand awareness in competitive markets.

Blog

PROS Revenue Management and Group Sales Solutions to Drive Dynamic Strategies and Revenue Growth at Saudia

Saudia selects PROS Revenue Management and Group Sales solutions, embracing leading AI to maximize revenue and drive continued growth.

Airline RetailingBlog

AI, ChatGPT and Airline Revenue Management

Explore how AI, neural networks, and reinforcement learning are transforming airline revenue management beyond generative AI tools like ChatGPT.

Blog

5 Considerations When Upgrading Your RM System

Building a future-proof revenue management organization that meets the needs of modern airline retailing means investing in not only AI, but also your talent.

Airline RetailingBlog

Major Middle East carrier takes control of offer creation to speed up retail transformation toward Offer & Orders

Learn how a major Middle East carrier is leveraging PROS to fuel airline-led offer creation and optimization to all airline-owned distribution channels.

BlogCase Studies & Testimonials

airBaltic delivers airline-led offer creation across web channel and interline partners

Learn how airBaltic adopted airline-led offer creation and retailing powered by PROS to remain competitive and agile on the market.

Blog

Lufthansa Group enhances retailing through direct offer distribution to metasearch using continuous pricing

Discover how Lufthansa Group advanced airline retailing with continuous pricing and direct offer distribution to metasearch, gaining full control of dynamic offers and improving conversion rates.

Blog

PROS Receives Diversity in Business Award

PROS is proud to be selected as a recipient of the Houston Business Journal’s Diversity in Business Awards 2023

Blog

Revenue Management without Demand Forecasting: A Data-Driven Approach for Bid Price Generation

New RM approach uses historical booking data to directly prescribe control parameters and generate bid prices, without demand forecasting.

Blog

Top 5 Reasons to Attend Outperform

Looking for a reason to join Outperform this year? Here’s 5!

Blog

Outperform with PROS: Discover the secret of AI-powered profitable growth

PROS Outperform gathers airline leaders for the latest travel AI innovations across revenue management, distribution, marketing, and e-Commerce.

Blog

PROS Recognized by PEOPLE Magazine as a Company that Cares

Great Place to Work and PEOPLE magazine have honored PROS as one of the 2022 PEOPLE Companies that Care.

Blog

PROS is a Most Loved Workplace®

PROS is recognized as Most Loved Workplace by Best Practice Institute

Blog

PROS Platform Receives Award for Business Intelligence Innovation

The award-winning PROS Platform adds another accolade to its collection: the Golden Bridge Business and Innovation Awards for Business Intelligence Innovation.

Blog

Emirates and PROS Develop RM Team Training Program

Emirates and PROS are collaborating on a revenue management training program to attract and retain the best RM talent in the industry.

Blog

Hitting Reset on Airline Retailing: Part 2

The airline retailing industry has been disrupted forever. Rethink current airline eCommerce strategies with these tips from PROS team of experts.

Blog

Hitting Reset on Airline Retailing: Part 1

The airline industry is undergoing a transformative shift in retailing. Delve into innovative trends some airlines are embracing to drive revenue.

Blog