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PROS, Inc.

PROS Platform Travel Summer Release 2025

Discover how PROS Summer 2025 release transforms airline retailing with AI agents, dynamic pricing, NDC automation, and optimized offers for revenue growth.

BlogPlatform Releases

PROS Platform B2B Summer Release 2025

Discover the PROS Summer Platform Release 2025 with AI, CPQ, pricing, and rebate innovations to help B2B businesses outperform and exceed expectations.

BlogPlatform Releases

How Air China’s 25-Year Journey with PROS Drove 3X More Connections and $3B in Revenue Growth

See how Air China leveraged PROS solutions to triple connecting traffic and drive $3B+ in revenue.

Case Studies & Testimonials

Albtraum Bonus? Intelligentes Bonusmanagement im digitalen Zeitalter

Webinar für modernes Bonusmanagement: Mit KI und Technologie Vertrieb stärken, Komplexität reduzieren und Kunden überzeugen. Wenn du magst, kann ich auch eine Variante mit mehr emotionalem Appeal oder stärkerem Fokus auf KI erstellen!

Webinars

Hawaiian and the Lufthansa Group: Two Approaches to Airline Offer Optimization

Learn how Hawaiian Airlines and Lufthansa optimized pricing through willingness-to-pay and dynamic retail strategies. Explore key insights, tools, and lessons for success.

Blog

Smarter Pricing at Scale: How 3 Companies Are Using AI-Powered Pricing to Unlock Profits

Discover how 3 B2B companies use AI-powered pricing to boost profits, close pricing gaps, and stay competitive in dynamic markets.

Blog

Outthink, Outpace, and Outperform the Market with Agentic AI

Discover how agentic AI empowers sales teams to outthink, outpace, and outperform the market by automating decisions and adapting to real time changes.

Artificial IntelligenceBlog

Mastering Pricing Strategies Amid Tariff Uncertainties

Learn how businesses adapt flexible pricing strategies to handle tariff uncertainty. Boost profitability with expert insights and dynamic solutions like PROS.

Blog

Industry Perspective on the Offer and Order Management Journey

Explore how airlines are modernizing retailing with native offer and order management systems, AI, and personalization to unlock new revenue streams.

Blog

Taking Innovation to New Heights: How Lufthansa Group has Co-Innovated with PROS for over 30 Years

Discover how Lufthansa Group leverages PROS solutions to lead airline innovation, overcome legacy challenges, and accelerate revenue growth.

Case Studies & Testimonials

Retailing Reimagined: How PROS Helped Cyprus Airways Grow Direct Sales from 43% to 53%

See how Cyprus Airways boosted direct sales from 43% to 53% with PROS retailing solutions.

Case Studies & Testimonials

Unlocking Airline Value with Offer & Order Management

Learn how Offer & Order Management drives efficiency, personalized retailing, and ROI for airlines. Discover why modular transformation is key to success.

Blog

From Forecast to Flight: Porter Airlines Modernizes with PROS RMA and RTDP 

Discover how Porter Airlines is using PROS RMA and WTP to move beyond class-based forecasting and unlock smarter, scalable revenue growth.

Case Studies & Testimonials

How CHS Is Fueling Its S/4HANA Transformation with PROS 

Discover how CHS is modernizing pricing operations and future-proofing its ERP strategy during a major S/4HANA transformation with PROS.

Case Studies & Testimonials

How ADI | Snap One Is Powering Pricing Innovation with PROS 

See how ADI | Snap One is accelerating global pricing operations and driving innovation with PROS.

Case Studies & Testimonials

From Forecasting to Future-Ready: Azul’s WTP Transformation with PROS 

Discover how Azul uses WTP to optimize revenue, empower analysts, and drive smarter pricing decisions across its extensive flight network.

Case Studies & Testimonials

Real-Time, Real Results: Inside flydubai’s Pricing Transformation with PROS 

Case Studies & Testimonials

Scaling Smarter: How Direct Supply Modernized Pricing for 500,000+ Products with PROS Price Optimization and Management 

Case Studies & Testimonials

How United Airlines Boosted Profitability by 20% with PROS airWire 

Case Studies & Testimonials

Offers and Orders Transformation & Modern Airline Retailing With PROS

Explore how modern airline retailing evolves with open and modular API-based technology. Discover strategies to enhance revenue, drive customer satisfaction, and optimize offers and orders.

Airline RetailAirline RetailingAirlinesBlog

The DNA of a Performance-Driven Sales Organization, Part 1

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Panel: RM for the Future, A Leadership Perspective

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How to Establish the Pillars of Your Price Command Center (Parts 1 and 2)

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The DNA of a Performance-Driven Sales Organization, Part 2

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Taking Pricing Maturity to New Heights Time and Time Again

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Panel: Digital Transformation — Are RM and eCommerce Vibrating on the Same Frequency?

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Using AI to Personalize the Offer

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Travel User Advisory: PROS Shopping and Merchandising

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Travel User Advisory: PROS RM Editions

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Travel User Advisory: PROS RTDP Editions

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Travel User Advisory: PROS GSO

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Food for Thought: A Conversation about CPQ in the Food Industry

Learn how CPQ improves pricing accuracy, efficiency, and scalability in the food industry. See real examples from Fonterra and Cargill.

Blog

Meet the PROS: Brooke Mellish

Meet Brooke Mellish, User Experience Design Manager, and professional pasta and pizzamaker!

Lifeatpros

High Speed Quoting When the First to Respond Wins the Buyer

Why speed and accuracy in quoting matter and how PROS Smart CPQ empowers faster, scalable, and smarter sales processes. Discover more today.

Blog

Transforming Sales with CPQ and Microsoft Dynamics 365

Explore how integrating CPQ with Microsoft Dynamics 365 drives efficiency and consistency in sales. Use PROS Smart CPQ to transform your processes today.

Blog

AI Won’t Replace Your Sales Team—But Your Old Process Will

Manufacturing sales leaders risk falling behind—not because of AI, but outdated processes. Discover how tech and AI are redefining modern value creation.

BlogOmnichannel Commerce

B2B Commerce at a Crossroads: How to Align Technology and Strategy for Omnichannel Success

Discover how B2B businesses can align strategy and technology to deliver seamless, flexible omnichannel commerce experiences that drive growth and customer loyalty.

BlogOmnichannel Commerce

Transforming Airline Retailing: A Value Path to Offers and Orders

Explore the critical role of AI in transforming airline retailing, and learn strategies to increase revenue, improve customer experiences, and create more value for your airline and your passengers.

Airline RetailAirline RetailingBlog

The PROS Platform: Optimize Your Offers for Every Selling Interaction

Videos

Welcome Keynote

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PROS Platform Travel Winter Release

We’re excited to share the PROS Platform Winter 2025 release for airlines - highlighting new features to enable the transition to modern airline retailing.

BlogPlatform Releases

The Power of Direct: Traditional Distribution Transformed

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Unlocking Revenue Potential: Leveraging Shopping Data and SEO Insights for Enhanced Customer Acquisition

By integrating data analytics and SEO insights effectively, airlines can drive enhanced customer acquisition and unlock significant revenue potential.

AirlinesBlog

PROS Platform B2B Summer Release 2024

Discover the PROS Platform Release - Summer 2024. Explore AI-driven innovations enhancing business transformation, efficiency, and customer engagement in our latest blog post.

BlogPlatform Releases

Unveiling the Spring Platform Release: A Closer Look at the Latest Innovations

This blog post encapsulates the essence of the Spring Platform release, highlighting the key features and innovations that make it a must-have for businesses looking to thrive in the digital landscape

BlogPlatform Releases

How to Engage Customers to Drive Loyalty Redemption

Learn how airlines like Virgin Atlantic and Spirit strategically engage customers to drive loyalty redemption through their rewards programs.

AirlinesBlog

The Value of Fare Marketing for a Low-Cost Carrier (LCC) Digital Strategy

Explore how low-cost carriers (LCCs) like Frontier, Volaris, flyadeal, and Play leverage PROS Offer Marketing solutions to drive direct channel sales and increase brand awareness in competitive market

AirlinesBlog

The Importance of a Direct Channel Strategy for Startup Airlines

Discover how startup airlines like Breeze and Play leverage PROS Offer Marketing solutions to increase direct bookings and establish brand awareness in competitive markets.

Blog

Global airline increases passenger revenue with willingness-to-pay forecasting

Learn how a major global carrier is leveraging PROS willingness-to-pay to forecast based on customer price sensitivity, not class availability, and prevent revenue dilution.

Airline RetailAirline RetailingAirlinesBlog

PROS Platform: Winter Release 2024

Unlock cutting-edge commerce with PROS Winter '24: Streamline sales with AI insights, dynamic pricing, and robust SAP integration—transform your customer journey now!

BlogPlatform Releases

PROS Fall 2023 Platform Release: Unveiling the Power of Explainable AI

Discover the future of pricing and selling with PROS Fall 2023 Platform Release, featuring cutting-edge Explainable AI and more.

BlogPlatform Releases

Lufthansa Group enhances retailing through direct offer distribution to metasearch using continuous pricing

Learn how Lufthansa Group adopted a single streamlined solution for the entire group with a direct connection to LHG availability for full offer control and distribution of dynamic offers.

Blog

Major Middle East carrier takes control of offer creation to speed up retail transformation toward Offer & Orders

Learn how a major Middle East carrier is leveraging PROS to fuel airline-led offer creation and optimization to all airline-owned distribution channels.

Blog

airBaltic delivers airline-led offer creation across web channel and interline partners

Learn how airBaltic adopted airline-led offer creation and retailing powered by PROS to remain competitive and agile on the market.

Blog

PROS Platform Summer Release 2023: Elevate Your Business with PROS

Elevate your business with PROS. Discover the latest PROS news and insights to drive growth and success. Visit us now for a competitive edge.

BlogPlatform Releases

PROS Recognized as a Finalist in the 2023 Microsoft US Partner of the Year

PROS named a finalist for 2023 Microsoft US Partner of the Year. Unlock AI-powered pricing with PROS Smart CPQ integrated with Dynamics 365 Sales for profitable growth.

BlogPros News

The Power of Pricing Optimization: Insights from PROS Keynote Session

Unleashing the power of pricing optimization in manufacturing! Discover PROS Inc.'s insights from their keynote session at Manufacturing Pricing Excellence 2023 event.

Blog

PROS Receives Diversity in Business Award

PROS is proud to be selected as a recipient of the Houston Business Journal’s Diversity in Business Awards 2023

BlogPros News

Revenue Management without Demand Forecasting: A Data-Driven Approach for Bid Price Generation

New RM approach uses historical booking data to directly prescribe control parameters and generate bid prices, without demand forecasting.

Blog

PROS Platform Spring 2023 Release-Powerful Platform Integrations

We’re thrilled to announce that the PROS Spring 2023 Platform Release is here with Microsoft Power Apps Integration, Rebates Management in PROS Smart CPQ, and many more capabilities.

BlogPlatform Releases

The astonishingly simple way to leverage your Microsoft Azure Consumption Commitment for AI-powered PROS software in the Azure Marketplace!

Microsoft is enabling customers with an underspent MACC to spend their “Azure credits” on software that is MACC eligible through the Azure Marketplace such as PROS AI-powered pricing and quoting.

Blog

Mina Harigae and J.J. Spaun Named Player Ambassadors for PROS

LPGA Professional Mina Harigae and PGA TOUR Professional J.J. Spaun have been announced as PROS brand ambassadors. Read more.

BlogPros News

The DNA of a Performance-Driven Sales Organization, Part 2

Outperform 2019 Attendees

PROS Platform Winter 2023 Release – The Next Generation of AI is Here!

PROS next generation of pricing AI is here! Check out our blog post on the PROS Platform Winter 2023 release.

BlogPlatform Releases

Guide to Product Options and Variations in CPQ

Product options are individual products that users can select when configuring a bundle with CPQ software. Learn more about product options and variations.

Blog

6 Sales Process Tips for Opening Đ° New Distribution Channel

Here we have six tips for opening a new sales distribution channel.

Blog

Let Lee Tell It: Q&A with PROS Board Member Lee Jourdan

Lee Jordan, a PROS board member, discusses his career, the future of PROS, and machine learning in this fireside chat.

Blog

How to Manage Inflation Without Damaging Reputation

Price with confidence as inflation rises. 4 steps to manage inflation without damaging your company’s reputation.

BlogPricing Strategy

Top 7 Questions to Ask When Selecting a CPQ Vendor

You need to make sure a potential CPQ vendor has all the critical features your business requires. Here are 7 questions you must ask in the RFP process.

Blog

What You Need to Know About Customer Churn Analysis

Your level of customer churn needs to be analyzed to maximize profitability. See the best 4 KPIs to measure it.

Blog

The Pitfalls of Penetration Pricing

Learn more about the pros and cons of penetration pricing.

Blog

4 Lessons Learned from 30 Years in the Pricing Industry

After 30 years in the pricing industry, PROS shares these top four lessons learned.

Blog

Announcing New Features from the PROS Platform Summer 2022 Release

PROS Summer 2022 release offers new features that improve your user experience and accelerate your time-to-value.

BlogPlatform Releases

What You Need to Know About Managing Agreements in CPQ

Complex sales agreements and contracts can throw a wrench in pricing and selling strategies. Learn how PROS makes the process easier and smarter. Learn more.

Blog

Six Great KPIs to Measure CPQ Performance

Fine-tuning your end-to-end sales process can have a significant impact on business performance. See the top six KPIs you should be paying attention to when it comes to your CPQ.

Blog

3 Reasons to Add Rebate Management to your Pricing Strategy and Sales Workflows

PROS Rebate Management powered by Enable combines industry-leading CPQ capabilities with a fully featured rebate management platform.

Blog

All You Need to Know About Rebate Management in CPQ

Adding rebate management information to your CPQ (configure price quote) processes allows for seamless discount management. Here's what you need to know.

Blog

Why Availability and Performance Matter in a Price Optimization and Management Solution

Learn about how PROS Real-Time Pricing Engine provides the availability and performance that online businesses require.

Blog

Manage Inflation with Pricing Technology

To manage pricing during inflation, companies need to focus on systems, salesforce enablement, and speed to drive revenue lift and lessen leakage with POM technology.

Blog

4 Key Tactics Pricing Professionals Can’t Ignore

Today's business environment requires that pricing professionals excel in 4 key areas. Learn about how PROS powerful pricing engine uses AI to manage data, automate sales, and drive eCommerce.

Blog

The Six Stages of Success in Digital Selling

In the digital era, B2B buyers demand control and flexibility. Learn more about the six stages of digital selling maturity to identify how to improve your pricing and selling strategies.

BlogDigital Business TransformationPricing Strategy

Transform Your Business With New Innovations From the PROS Platform Spring 2022 Release

PROS presents new features in our spring platform release including advancements in data simulation and enhancements in price analytics and management.

BlogPlatform Releases

Interview with a PROS Data Scientist

Data scientists are in high demand because they help businesses solve problems by analyzing and looking for patterns in massive amounts of data. Learn more about data science from Malori Meyer.

Blog

8 Things to Look for in Configure Price Quote (CPQ) Software

A smart configure price quote (CPQ) solution enables you to increase sales win rates and improve quoting. But not all solutions are the same. Here are 8 things you don’t want to compromise.

Blog

Elevate Sales Confidence With PROS Smart Configure Price Quote and Microsoft Dynamics 365

PROS Smart Configure Price Quote delivers a quote-to-cash capability that integrates seamlessly with Microsoft Dynamics 365 to enable businesses to accelerate sales processes with optimized offers for

Blog

Competitive Pricing Strategy: Benefits and Disadvantages

A competitive pricing strategy sets product prices relative to the competition. Learn about competitive pricing and how it can benefit your business.

Blog

Catching Up with Omnichannel

The pandemic forever changed the expectations for how service and value could be delivered. In this blog, learn the key lessons that should be carried into this new age of reimagined omnichannel comme

BlogDigital Business TransformationOmnichannel Commerce

How to Avoid Price and Margin Erosion

Following these expert pricing tips can help you establish repeatable processes for providing accurate cost estimations in highly competitive industries that are sustainable.

Blog

Qu’est-ce que le CPQ ?

Le CPQ est un outil d’aide à la vente qui permet de gérer un catalogue produit, de configurer des offres (produits comme services), d'obtenir un prix et de générer un devis.

Blog

Was ist CPQ?

Angebotserstellung wird dank CPQ-Software enorm vereinfacht. Der Vertrieb kann im Nu fĂĽr jeden Kunden das individuelle Produkt / die Dienstleistung zum maĂźgeschneiderten Preis ermitteln und anbieten.

Blog

Where and How to Start your Digital Transformation

Digital transformation isn’t as difficult as it might sound if you know where to start and how to get there. Answer essential questions on digital transformation with guidance from an expert.

Blog

What is the Quote-to-Cash (Q2C) Process and Its Relationship to CPQ?

Learn more about what quote-to-cash is, the 8-step Q2C process, and how you can optimize your sales process with quote-to-cash software.

BlogDigital Business Transformation

Top Factors Influencing Pricing Strategy in Today’s Economy (And What to Do About Them)

Check out the top factors influencing pricing strategy in today's economy (and what to do about them).

Blog

Hitting Reset on Airline Retailing: Part 2

The airline retailing industry has been disrupted forever. Rethink current airline eCommerce strategies with these tips from PROS team of experts.

Blog

Hitting Reset on Airline Retailing: Part 1

The airline industry is undergoing a transformative shift in retailing. Delve into innovative trends some airlines are embracing to drive revenue.

Blog

How to Drive Adoption of Pricing Technology

AI-powered pricing technology shortens sales cycles, enables you to price quickly and accurately, and helps identify new opportunities in the sales pipeline. Here are our tips for driving adoption.

BlogPricing Strategy

3 Ways Food and Beverage Distributors Can Take Control of Pricing

Find out everything you need to know about food and beverage distribution and how to take control of pricing. Get the PROS machine-learning advantage.

Blog

7 Benefits of CPQ and CRM Integration

Add CPQ to your CRM to increase sales productivity and efficiency. Read Now

Blog

Elevate Your Pricing Strategy with Digital Transformation

Join PROS at the Digital Transformation Summit NSW in Sydney this September and learn how PROS is helping businesses by navigating the pricing Digital Transformation of their companies.

Blog

Designing an Effective Price Segmentation Model

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AI for the People

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Offer Optimization for Digital Commerce and B2B Sales

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Panel: Digital Distribution, What is the Right Strategy?

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Next-Generation Pricing Mechanisms: Implications for Airline RM

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Panel: AI and the Future of the Airline Industry

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What is CPQ?

CPQ software accelerates the quoting process by enabling sales teams to quickly configure, price and quote the perfect solution for any customer in minutes.

Blog

Product Pricing Strategies: The Cons of List Pricing

Learn about the weaknesses of list pricing strategies and the importance of adopting dynamic pricing in your eCommerce channels.

Blog

7 Discounting Tactics That Don’t Put Your Pricing Strategy At Risk

Excessive discounting can undermine revenue and product value. Learn how strategic discounting in B2B and B2C can improve customer loyalty and optimize pricing without devaluing your offerings.

BlogPricing Strategy

Distributor Markup and Profit Margins in the Supply Chain

Discover the strategy behind why distributor markup is necessary to ensure that every level of the supply chain runs efficiently and smoothly in industries where the only thing constant is change.

Blog

Four Steps to Reduce Time to Value in CPQ Software Implementation

Discover the four key factors to implement CPQ software successfully - focusing on speed-to-value, flexibility & responsiveness, finding CPQ product advocates early, and more.

Blog

How to Create an Effective Distributor Pricing Strategy

Discover the key factors shaping a successful distributor pricing strategy for modern distributors by PROS. This guide will address margins, cost of goods, relationships, CPQ technology, and more.

Blog
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