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Building a Future-Ready Airline: How Saudia Transformed Revenue Management with PROS RME

Table of Contents

As Saudia undergoes a massive commercial transformation to meet the demands of a rapidly evolving market and ambitious national growth goals, the airline needed a modern revenue management system that could support strategic agility, scale, and precision. Legacy tools with poor forecast accuracy, manual workarounds, and unclear analyst workflows were holding them back, until they partnered with PROS.

In this customer interview, Justin Jander, Senior Director, Product Management at PROS, sits down with Yannis Gounaris, VP of Commercial at Saudia Airlines. Yannis shares how PROS Revenue Management Essentials (RME) enabled a dramatic shift, from reactive, gut-driven decisions to a data-powered, demand-informed strategy. By aligning people, process, and technology through extensive training and system calibration, Saudia now operates with over 90% forecast accuracy (up from <20% before), double-digit gains in RASK and yield, and growing trust across every level of the team.

Watch the video to hear how PROS helped Saudia rebuild trust in their forecasting, reshape analyst behavior, and prepare for the next phase: connecting traffic, O&D optimization, and smarter group management with PROS RM and Group Sales Optimizer (GSO).

Video Highlights

  • 1:14 – What revenue management system were you using prior to PROS, and what challenges led you to seek a new solution?
  • 2:30 – In what ways has the PROS platform enhanced your forecasting and pricing decision-making?
  • 4:37 – How important was it to get buy-in across all levels of the organization as part of your implementation strategy?
  • 6:44 – How has the system helped you respond more effectively to market shifts or competitor actions?
  • 11:12 – Can you share any measurable results you’ve seen since adopting RME – such as revenue uplift, improved load factors, pricing accuracy?
  • 14:36 – What advice would you give to other airlines evaluating PROS RM or Groups Solution?

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