With traveler expectations evolving and digital journeys growing more complex, Virgin Australia set out to meet a critical goal: surfacing the right flight prices at the right moment – everywhere customers look.

In this customer spotlight, Aeirin Fabella and Ashley Smith from Virgin Australia share how their team partnered with PROS to accelerate testing, improve customer experience, and drive measurable commercial outcomes. Through PROS Offer Marketing solutions like airTRFX and airWire, they’ve unlocked a dynamic pricing experience that supports omnichannel engagement, powers faster experimentation, and delivers exactly what customers want: low fares, upfront and on-demand.

Video Highlights

• 0:00 – Introduction and company overview
• 0:54 – What challenges were you facing in your Test and Learn program before using airTRFX?
• 1:34 – How is flight search and customer behavior changing with new technologies like AI?
• 2:23 – What challenges does that create for airlines trying to stay ahead?
• 2:52 – How has airTRFX helped you run faster or smarter tests?
• 3:46 – What is the purpose of using airWire and how does it feature in your testing program?
• 4:40 – What role do you see PROS playing in your long-term digital and product strategy?
• 5:19 – Are there other areas in which PROS could help play a larger role in your product strategy?
• 6:11 – How has PROS’ ability to quickly deliver new features and innovations helped Virgin Australia stay agile and competitive, especially compared to the limitations of legacy systems?
• 7:00 – What is Virgin Australia’s main goal for 2025?