Insights

From Click to Conversion: How Virgin Australia Drives Results with airTRFX and airWire

Table of Contents


With traveler expectations evolving and digital journeys growing more complex, Virgin Australia set out to meet a critical goal: surfacing the right flight prices at the right moment – everywhere customers look.

In this customer spotlight, Aeirin Fabella and Ashley Smith from Virgin Australia share how their team partnered with PROS to accelerate testing, improve customer experience, and drive measurable commercial outcomes. Through PROS Offer Marketing solutions like airTRFX and airWire, they’ve unlocked a dynamic pricing experience that supports omnichannel engagement, powers faster experimentation, and delivers exactly what customers want: low fares, upfront and on-demand.

Video Highlights

  • 0:00 – Introduction and company overview
  • 0:54 – What challenges were you facing in your Test and Learn program before using airTRFX?
  • 1:34 – How is flight search and customer behavior changing with new technologies like AI?
  • 2:23 – What challenges does that create for airlines trying to stay ahead?
  • 2:52 – How has airTRFX helped you run faster or smarter tests?
  • 3:46 – What is the purpose of using airWire and how does it feature in your testing program?
  • 4:40 – What role do you see PROS playing in your long-term digital and product strategy?
  • 5:19 – Are there other areas in which PROS could help play a larger role in your product strategy?
  • 6:11 – How has PROS’ ability to quickly deliver new features and innovations helped Virgin Australia stay agile and competitive, especially compared to the limitations of legacy systems?
  • 7:00 – What is Virgin Australia’s main goal for 2025?

Other content in this Stream

Taking Innovation to New Heights: How Lufthansa Group has Co-Innovated with PROS for over 30 Years

Discover how Lufthansa Group leverages PROS solutions to lead airline innovation, overcome legacy challenges, and accelerate revenue growth.

Case Studies & Testimonials

Retailing Reimagined: How PROS Helped Cyprus Airways Grow Direct Sales from 43% to 53%

See how Cyprus Airways boosted direct sales from 43% to 53% with PROS retailing solutions.

Case Studies & Testimonials

From Forecast to Flight: Porter Airlines Modernizes with PROS RMA and RTDP 

Case Studies & Testimonials

How CHS Is Fueling Its S/4HANA Transformation with PROS 

Case Studies & Testimonials

How ADI | Snap One Is Powering Pricing Innovation with PROS 

Case Studies & Testimonials

From Forecasting to Future-Ready: Azul’s WTP Transformation with PROS 

Case Studies & Testimonials