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Cyprus Airways Partners with PROS to Improve Shopping Experience and Distribution

Watch this video to learn how Cyprus Airways leverages PROS Offer Creation solutions to improve fare pricing accuracy on their website and drive conversion, while reducing distribution cost.   

Video Highlights:  

  • 00:09 – Pavlos Sarkas, IT Manager, and Chrysanni Michael, Head of PSS, from Cyprus Airways talk about the PROS solutions the airline is using today and the challenges they helped them solve during flight shopping on the airline’s website.  
  • 01:54 – Learn why Cyprus Airways chose PROS as a partner and how the implementation of PROS Shopping solution went.  
  • 03:51 – Find out how the carrier relies on PROS personal approach and the expertise of PROS team. 

Full Transcript

Question: Tell us what PROS solution you are using today and what are the key initiatives or projects that PROS supports?

Pavlos Sarkas: So, we started great last year with PROS. It was last May, being one year. We got the Offer Marketing, the OneSearch solution, and the Repricer from PROS. Which we implemented on our new IBE, really helping us a lot, getting accuracy and real pricing, something we didn't have before. Transitioning from being a joint venture airline with S7 and going along that net. We had some gaps in that, introducing the right pricing on our website. So having implemented these from PROS - we're a startup, we're a new airline going forward.
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Chrysanni Michael: We face a lot of challenges with respect to our distribution channels, direct sales, and our eCommerce solutions. So, for the last two years almost, we are trying to improve our integration and the way we distribute to our sales channel. So, before we had a lot of discrepancies with respect to the accuracy of our prices, which was sorted out and solved with PROS solution, and we also had a lot of, we didn't have a control of who was hitting our shopping tool, which increased our cost and our presence to the market. So, now we have a more controllable solution to how we distribute ourselves out there.

Question: Why did you choose PROS, and what major challenges did PROS help you overcome?

Chrysanni Michael: Mainly we choose it because PROS as a team, it helped us a lot to find solutions. It was more accessible and more reachable than any other provider. So, we have a very direct and honest communication with the PROS team, which that was very much appreciated from our side. It was not just a commercial integration. We came up to have more, how to say, friendly approach, and instead of just like a solution provider, we find ways to help us and to sort out things easier.

Pavlos Sarkas: The success of the PROS OneSearch shopping solution that we are doing has showed some very good results, all the pricing and everything and comes really on accurate basis. So, we're not losing any customers from our IBE showing discrepancies. We want to see more products. We are looking into more solutions from PROS, going into merchandising, NDC, we want to increase ancillary sales, so bringing more revenue into our airline. So, this is why we are here to look at more options, where more you can help us. From my side, from implementation wise, as I've seen that implementation from last year's, the Shopping solution when PROS says five months, it's five months. Through other providers that might give a different timeline. So, we're happy and you're spot on to their delivery dates, which is very important to us going forward.

Chrysanni Michael: To add on this, I believe that the people in PROS were, a lot of from experience and they all came from the industry, so that built a lot to share their expertise on how and which product is more of use for that specific solution that the customers are looking for.

Pavlos Sarkas: And you're touching us as not like all the big players. I mean there's massive airlines in the industry. We're small and when you step in on our side and try to help us moving forward, not just giving us another solution that we really respect that.

Chrysanni Michael: That was the main thing that it shows that you are not just, PROS is not just looking to sell something. Of course, that is at the end, but as a customer, you don't get that feeling that you are just another number. So, the approach from the PROS team was more to find the solution to what is actually needed and not just to make another sale. So that was very appreciated and respected from us.