For GOL Airlines, creating timely, high-impact campaigns was a growing challenge. Manual landing page creation, limited automation, and outdated fare displays made it difficult to scale their strategy or deliver relevant content to travelers. That all changed with PROS airTRFX.
In this customer interview, Jimena Cesar Fernandez, Senior Manager, Customer Success at PROS, sits down with Paulo Henrique de Oliveira and Beatriz Vergara from GOL Airlines’ eCommerce team. By shifting from static to dynamic fares, the airline gained the agility to launch campaigns faster, improve transparency with travelers, and dramatically increase performance. The results speak for themselves: a 500% boost in organic search traffic and a 230% jump in campaign-driven revenue — just in the past six months.
Watch the video to see how GOL is creating a more trusted, efficient, and data-driven retail experience, and what’s next as they look to integrate AI and grow direct traffic even further.
Video Highlights
- 0:45 – What were the business challenges you were facing prior to PROS, which prompted you to look for a solution?
- 1:12 – What are the main values that PROS solutions have brought to GOL, that have helped you accomplish the results you’ve achieved thus far?
- 2:28 – What specific results or improvements have you seen since our partnership began?
- 2:50 – Where do you see our partnership growing?
Full Transcript
I’m Jimena. I’m here today with our amazing team of GOL Airlines, and they’re gonna share with us their experience working working with us with PROS.
Hi. My name is Paulo, and I work in the e-commerce team at GOL Airlines.
GOL has been in the market for twenty years, offering domestic flights in in Brazil, as well as international flights to South America, North America, and the Caribbean.
My name is Beatrice, and I work alongside Paulo at GOL’s ecommerce team. We usually, do campaign strategies across all our channels and across all of the markets that we sell.
So we’ve been partners for, for some time now. It’s been we’ve been live with our solution for over a year. Can you share with us what are the what are the challenges that you were facing that you were looking to resolve when you consider Prose to be your partner?
We had a lot of deep roots improving the organic search of our campaigns, creating pages faster with more automation, and needed a solution to show more, up to date rates.
And Bea, can you share what are the main values that the PROS Solutions have brought to goal that have helped you achieve the results that you’ve achieved so far?
Well, PROS Solutions helped us a lot by exposing our offers to the customers. We had a lot of trouble doing that specifically because we would only put up static fares and now we have the option to put it dynamic fares. It’s a real time price. So that helped us improve a lot, mainly on revenue and also interaction.
We also have managed to increase our trust with our customers because now they see the price and they actually know what they’re looking towards it. They’re they know the offer that they we display. They know that what is where it’s from, why, which dates that it is it is it from, and they couldn’t see that before. So that was really relevant to us.
The efficiency as well of putting up campaigns instantaneously almost with our, the pages that are automatic. So that has been that has improved a lot. And not to mention, of course, as Paolo said, the organic search that we’ve managed to improve quite a lot. We struggled with that in the past.
Paolo, from, since we begin our partnership, what are the some of the specific results or improvements that you’ve seen?
In the last six months, for example, we have grown more than five hundred percent in organic searches and two hundred thirty percent in revenue from campaigns.
Where do you see our partnership growing?
We want to explore all features of the software, including AI in our campaigns. And the, of course, grow even more inorganic traffic to to reduce causes causes, of paid media.