For GOL Airlines, creating timely, high-impact campaigns was a growing challenge. Manual landing page creation, limited automation, and outdated fare displays made it difficult to scale their strategy or deliver relevant content to travelers. That all changed with PROS airTRFX.

In this customer interview, Jimena Cesar Fernandez, Senior Manager, Customer Success at PROS, sits down with Paulo Henrique de Oliveira and Beatriz Vergara from GOL Airlines’ eCommerce team. By shifting from static to dynamic fares, the airline gained the agility to launch campaigns faster, improve transparency with travelers, and dramatically increase performance. The results speak for themselves: a 500% boost in organic search traffic and a 230% jump in campaign-driven revenue — just in the past six months.

Watch the video to see how GOL is creating a more trusted, efficient, and data-driven retail experience, and what’s next as they look to integrate AI and grow direct traffic even further.

Video Highlights

• 0:45 – What were the business challenges you were facing prior to PROS, which prompted you to look for a solution?
• 1:12 – What are the main values that PROS solutions have brought to GOL, that have helped you accomplish the results you’ve achieved thus far?
• 2:28 – What specific results or improvements have you seen since our partnership began?
• 2:50 – Where do you see our partnership growing?