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As global competition and market volatility continue to rise, SriLankan Airlines saw the need to modernize its revenue management approach. The airline recently transitioned from a traditional leg-based model to O&D-based forecasting, driven by PROS Revenue Management Advantage (RMA).

In this customer interview, Iresha Gunawardena, Manager, Revenue Management, explains how PROS RMA is helping SriLankan Airlines embrace advanced forecasting, full itinerary demand modeling, and AI-powered decision-making. The result: improved internal efficiency, smarter analyst insights, and stronger alignment with their broader digital transformation goals.

Fully integrated across all distribution channels, PROS RMA is not just streamlining operations, it’s transforming the way SriLankan’s revenue team works.

Video Highlights

  • 0:38 – What prompted SriLankan Airlines to transition from a leg-based to an O&D-based revenue management system, and how did PROS RMA support that evolution?
  • 1:37 – Can you share how this shift to real-time O&D availability with PROS RMA aligns with SriLankan’s strategic objectives?
  • 2:04 – How did implementing PROS RMA reshape SriLankan’s Revenue Management organization internally?
  • 3:08 – How does the PROS RMA system integrate with your broader digital transformation initiatives, including SriLankan Airlines direct channel growth strategy?
  • 3:54 – What key performance metrics have improved since implementing PROS RMA, and which ones stand out the most in terms of overall business impact?

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