Cyprus Airways is transforming the way it connects with travelers by delivering faster, more accurate pricing and dynamic offers across every touchpoint. As part of its broader digital retailing strategy, the airline partnered with PROS to drive growth in its direct channels and enhance pricing accuracy.
In this customer spotlight, Pavlos Sarkas, IT Manager at Cyprus Airways, shares how PROS Shopping and Offer Marketing helped the airline achieve a major milestone: increasing direct sales from 43% to 53% in just one year. Following that success, the airline expanded its PROS Repricing capabilities and airTRFX, further enhancing personalization, offer control, and pricing agility. Now, the airline’s commercial and revenue teams are not only pricing smarter; they’re building more personalized journeys that boost engagement, conversions, and long-term customer value.
Video Highlights
- 0:18 – How does PROS fit into Cyprus Airways’ broader merchandising and digital retailing strategy?
- 0:42 – How has PROS Shopping impacted Cyprus Airways’ pricing strategy and customer experience?
- 1:35 – What inspired the decision to expand your PROS solution with the Repricing capabilities?
- 2:31 – Can you point to any competitive advantages that PROS has enabled, and how that translated into market gains?
