Taking Innovation to New Heights: How Lufthansa Group has Co-Innovated with PROS for over 30 Years

PROS, Inc. is a leading provider of SaaS solutions that optimize omnichannel shopping and selling experiences, powering intelligent commerce.

For over 30 years, Lufthansa Group has partnered with PROS to evolve revenue management across its portfolio of airlines. Today, that relationship continues to thrive—fueled by a shared commitment to co-innovation, modernization, and commercial excellence.

In this customer interview, Kaitlynn Brancato, Customer Marketing Manager at PROS, sits down with Daniel Thal and Lars Joiko of Lufthansa Group. They discuss how their team is leveraging PROS solutions like Real-Time Dynamic Pricing (RTDP), demand forecasting, and advanced revenue optimization to harmonize systems, accelerate decision-making, and improve revenue performance across the entire group. Hear how their collaborative approach drives tangible business results and why winning the PROS Innovator Award is a testament to their ongoing commitment to excellence.

Video Highlights

  • 0:54 – How is the Lufthansa Group leveraging PROS software to accelerate your business operations and drive tangible results?
  • 1:32 – Share insights into how the Lufthansa Group fosters a culture of innovation, particularly in the context of implementing and utilizing PROS solutions.
  • 2:50 – Over the years of our partnership, what are some business challenges you’ve overcome with PROS and how did this drive meaningful change across your business?
  • 3:58 – What does it mean to win the Innovator award?

For more information on PROS Customer Outperformer Awards, please visit: https://pros.com/outperformer-awards/

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