Wilbur-Ellis once struggled with fragmented pricing, inconsistent customer experiences, and shrinking margins. With PROS Price Optimization and Management, the team centralized pricing, leveraged AI-driven insights, and delivered more consistent, profitable strategies across the business.
In this customer interview, Kaitlynn Brancato, Customer Marketing Manager at PROS, sits down with Frank Moore, Pricing Manager at Wilbur-Ellis. Frank shares how the company overcame siloed systems, streamlined its strategy, and unlocked 2–5% margin gains in key channels. The journey earned them the PROS Profit Booster Award, a testament to both their bold execution and the collaborative approach of PROS.
Video Highlights
- 0:23 – What PROS solutions are you using and how are they helping Wilbur-Ellis drive profitability?
- 0:59 – Prior to PROS, what business challenges were you facing and how are our solutions helping you solve these challenges?
- 1:59 – What outcomes or results have you seen by using PROS?
- 2:32 – What does it mean to win the Profit Booster award?
For more information on PROS Customer Outperformer Awards, please visit: https://pros.com/outperformer-awards/