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10 Expert Tips on Marketing During the Coronavirus (COVID-19) Crisis
… To help marketers and their business steer through these uncertain times, 11 leading marketers share tips on how to be relevant to customers in this time, how they plan to work through this crisis, and how to keep up the momentum. Here’s what they had to say: … 3. Refresh Customer Experience (CX) Strategies […]
COVID-19 and Manufacturing’s Rapid Move to Digital
Digital First – agile, responsive & informed, the new normal for manufacturers as we emerge from the COVID-19 crisis. It’s impossible to know exactly what the long-term effects of the pandemic will be but the human cost of COVID-19 is already being measured in lives changed, economies disrupted and futures made uncertain. Every manufacturer is […]
What Is AI’s Place When It Comes to Pricing?
Will Lovatt, General Manager at PROS informs us on how AI is being used to streamline sales and decision making efficiency. With trade wars, changes in tariffs and unexpected global events becoming almost business as usual, the potential for impact on operating costs and margins is forcing businesses to act differently. Responding to those challenges, […]
PROS Holdings, Inc. to Hold Virtual Stockholder Meeting
HOUSTON – April 6, 2020 — PROS Holdings, Inc. (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced that its 2020 Annual Meeting of Stockholders (“Annual Meeting”) will be changed to a virtual meeting format. In light of the public health impact of the coronavirus pandemic (COVID-19), to […]
How 6 Martech Companies Are Handling Operations during COVID-19
The whole world has seemingly had to make pivots due to COVID-19. And that goes for marketing technology companies, as well. … We’ve caught up with some martech companies to see if they adapted their product roadmaps and offerings due to COVID-19 and how they’re coping generally with the world health pandemic. … PROS: Moving […]
Embrace the Accelerating Pace of Change
By Geoff Webb, VP of Strategy at PROS. While Brexit certainly feels like a unique, and dramatic event for businesses in the UK, it is also a harbinger of the future and, perversely, represents a clarion call for businesses to embrace an accelerating pace of change. Businesses that weather Brexit will do so because they […]
13 IT Restructuring Mistakes to Avoid
As more companies move toward digital transformation and implement more complex technology infrastructure, the onus is on IT leaders to restructure their departments to meet the demand. It’s a complicated process that requires a deep understanding of the needs and potential pitfalls. Below, 13 experts from Forbes Technology Council examine common mistakes IT leaders should […]
PROS Mike Slone on Helping Airlines Develop Alternative Revenue Streams During COVID-19
“The survey itself was meant to have a narrow focus. The goal was to formulate ideas on how to help airlines generate cash today. But now that I’ve had the survey up for a while and gotten some good feedback, which is now over 200 people as of Wednesday morning, I think I’ll expand it […]
Inspirational Woman: Celia Fleischaker | Chief Marketing Officer, PROS
Celia Fleischaker joined PROS in 2017 and serves as its Chief Marketing Officer. She leads all aspects of marketing, including marketing operations, product marketing, branding, corporate communications, global events, digital strategy and demand generation. Fleischaker is responsible for developing and executing strategies that build on PROS success as a leading provider of commerce solutions and […]
The Role of AI in Ensuring Data Privacy
With artificial intelligence (AI) now used in many of the apps that drive the digital workplace, many enterprise managers are beginning to question the implications this will have for privacy. This is not just speculation though. There is a good deal of research that indicates just how deep AI has dug into the technology that […]