Insights & Research

Artificial Intelligence
7 min read

The Importance of Having an AI Adoption Strategy

This blog explores the critical importance of having a well-defined AI adoption strategy and provides practical tips for creating an effective AI adoption plan.

Featured Articles

Artificial Intelligence
6 min read

Perspective: Responsible AI for Pricing

Explore how Responsible AI for pricing can enhance consumer trust. Learn about the ethical considerations, privacy concerns, and the importance of transparency in AI-driven pricing systems.
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Pricing Strategy
6 min read

7 Discounting Tactics That Don’t Put Your Pricing Strategy At Risk

Excessive discounting can undermine revenue and product value. Learn how strategic discounting in B2B and B2C can improve customer loyalty and optimize pricing without devaluing your offerings.
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Airline Retailing
5 min read

Hitting Reset on Airline Retailing: Part 1

The airline industry is undergoing a transformative shift in retailing. Delve into innovative trends some airlines are embracing to drive revenue.
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Latest Articles

Artificial Intelligence
6 min read

Why are Neural Networks the future of B2B Pricing?

In the dynamic and competitive world of B2B markets, it is crucial to leverage AI. Learn why neural networks are the future of B2B pricing.
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Artificial Intelligence
6 min read

The AI Price Advantage: Unlocking Pricing Efficiency with AI

Learn how AI-powered dynamic pricing can enhance customer experience, optimize market adjustments, and uncover hidden pricing opportunities.
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Pricing Strategy
6 min read

Moving the Decimal: The Evolution of Pricing in B2B

Read about the history and evolution of pricing, B2B selling behavior, including recent changes in buyer expectations and how they impact a company’s pricing capabilities.
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Pricing Strategy
6 min read

Dynamic Pricing: A Powerful, but Often Misunderstood Pricing Strategy

Discover the nuances of dynamic pricing, a powerful yet often misunderstood strategy. Uncover myths, benefits, and how it can expand your market and drive better customer experiences.
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Artificial Intelligence
6 min read

Shifting Your eCommerce into High Gear with AI

The shift to digital-first e-commerce is here to stay. Adopting artificial intelligence in your e-commerce strategy will help your business stay ahead of the curve.
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Artificial Intelligence
6 min read

Initiate Strategic Business Transformation with AI

Discover how AI drives digital transformation by optimizing processes, predicting trends, and enhancing customer experiences. Learn why AI is essential for businesses to stay competitive in a dynamic market.
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PROS News

PROS News
6 min read

TAP Air Portugal Expands 25-Year Relationship with PROS to Enhance Dynamic Pricing and Create Customer-Centric Offers

Next-generation Willingness-to-Pay capabilities and continued investment in PROS Real-Time Dynamic Pricing and Group Sales Optimizer to produce optimized offers that fuel modern airline retailing

HOUSTON, November 13, 2024 – PROS Holdings, Inc. (NYSE: PRO), a leading provider of AI-powered SaaS pricing, CPQ, revenue management and digital offer marketing solutions, today announced that TAP Air Portugal will expand its use of PROS market-leading revenue management and pricing tools to create optimized offers and fuel its path to modern airline retailing. By adopting PROS latest innovation in revenue management capabilities, as well as expanding its use of PROS Real-Time Dynamic Pricing and Group Sales Optimizer, TAP will create more optimal offers that increase booking conversions, improve customer satisfaction and react more quickly to changing market dynamics.

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